Marketing hemp products, especially for large and renowned companies, is a balancing act aimed at highlighting the sustainable and industrial benefits of hemp—without evoking associations with cannabis as a drug.
In conversations with companies, this issue is frequently raised and significantly influences the decision to include hemp products in their product offerings. Many companies fail at the communication stage when presenting the product. Developing an appropriate strategy for marketing and communication that successfully positions hemp products while avoiding stigmatization is a challenge.
Where can I find the target audience for these products, and how do I define them? These are often the next questions companies face in this context. Hemp is a unique product—and so are the potential customers.
Are you facing the decision to market hemp products?
Let’s work together to develop the right strategy for #sustainability, #innovation, and the hemp market.
Berlin Office:
Kurfürstendamm 14
10719 Berlin
Phone +49-30-258143924
Hillesheim Office:
Burgstraße 38
54576 Hillesheim
Phone+49-6593-9809900
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Hemp vs. Cannabis: A Key Distinction Businesses Should Understand
In many conversations, I find that this difference is still not widely understood by the general public.
In the bioeconomy, we’re seeing a growing interest in hemp, yet there’s often confusion about the difference between hemp and cannabis. Both plants belong to the same family, but their properties and applications are fundamentally different.
What is the difference?
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Hemp contains only a very low concentration of the psychoactive compound THC (less than 0.3% in Europe, with exceptions like Switzerland). As a result, hemp is non-intoxicating and is ideal for industrial and commercial applications, such as textile production, construction, and as a sustainable raw material in the bioeconomy.
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Cannabis, on the other hand, refers to varieties with a higher THC content, which in many countries are used as recreational or medical products. Due to the higher THC content, cannabis is subject to strict legal regulations.
Why Hemp is Important for the Bioeconomy: Hemp is a fast-growing crop with numerous applications. Its sustainable cultivation and ability to sequester CO₂ make it an ideal raw material for eco-friendly products—from textiles and building materials to bioplastics.
In Summary: Hemp is a valuable, sustainable resource with the potential to revolutionize the bioeconomy—without the legal barriers that come with cannabis.
Interested in opportunities or wholesale products in the hemp and cannabis industry? Contact us to learn more!
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Why Hemp is giving you Whings?
In 2025 we will see the start of a Special Sports Gel Edition powered by RED BULL.
This is just the beginning of a new market to come.
CBD is renowned for its wellness and relaxation benefits without any intoxicating effects. It’s available in various forms, including topical creams, sports pain relief products, cosmetics, beverages, oils, and more.
Interested in opportunities or wholesale products in the hemp and cannabis industry? Contact us to learn more!
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Why is Hemp in Sports a Gamechanger ?
The sports industry is on the verge of a green transformation, and hemp could play a key role in this. The miracle plant is inspiring with its outstanding sustainable properties. Find out why hemp is becoming increasingly relevant for B2B players and what innovations and business opportunities it offers - from sustainable textiles to new product categories and supplements - and how hemp could shape the future of the sports industry.
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What is Hemp in a Bioeconomy?
In a bioeconomy, hemp is valued for its sustainable and versatile qualities, making it a key crop for various eco-friendly industries. A bioeconomy focuses on replacing fossil-based and non-renewable resources with renewable, biological materials to produce goods, energy, and chemicals. Hemp fits this model well because it is a fast-growing, low-input crop that requires minimal pesticides, improves soil health, and captures significant amounts of carbon dioxide as it grows.
In practical terms, hemp in a bioeconomy contributes to several sectors:
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Construction: Hemp fibers and hurds (woody core) can be used to create materials like hempcrete, insulation, and fiberboards, which are more sustainable and energy-efficient than traditional building materials.
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Textiles: Hemp fibers are naturally strong, durable, and biodegradable, making them ideal for sustainable clothing, accessories, and even industrial textiles.
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Packaging: Bio-based hemp plastics and packaging materials offer alternatives to traditional, petroleum-based plastics, reducing environmental impact and waste.
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Paper Production: Hemp is a renewable source for paper, which can be produced with less water, energy, and chemicals compared to wood-based paper, preserving forests.
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Agriculture and Soil Health: Hemp is a rotational crop that improves soil quality, reduces erosion, and can remove contaminants from the soil through phytoremediation.
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Environmental Impact: Hemp’s carbon sequestration capabilities are an added environmental benefit, as it absorbs more CO₂ than most other crops.
The integration of hemp into a bioeconomy supports the development of a circular, sustainable economy by replacing fossil fuels, reducing waste, and minimizing environmental degradation. This aligns with the European Union's bioeconomy strategy, which seeks to boost green innovation, sustainable production, and economic growth through renewable biological resources.
Interested in opportunities or wholesale products in the hemp and cannabis industry? Contact us to learn more!
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What is Plant-Based Bioplastic?
Plant-based bioplastics are plastics made from biological materials rather than traditional petrochemical sources. These bioplastics can be derived entirely or partially from renewable plant resources such as corn, sugarcane, potatoes, or cellulose.
The Benefits of Plant-Based Bioplastics
- Renewability: They are produced from renewable sources, helping to reduce dependence on fossil fuels.
- Biodegradability: Many bioplastics are biodegradable, contributing to the reduction of plastic pollution.
- Carbon Footprint: The production and use of bioplastics can result in a lower carbon footprint compared to conventional plastics, especially when they are produced and processed using sustainable practices.
If you are interested in products made from hemp bioplastic, we would be happy to hear from you.
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Hemp Innovation Hub
Hemp as an Opportunity for Businesses, Farmers, Municipalities, and Structurally Weak Regions
Hemp in the bioeconomy offers sustainable alternatives within the circular economy in sectors such as construction, textiles, wastewater management, packaging, and CO₂ reduction.
The Hemp Innovation Hub promotes networking, knowledge transfer, and innovative projects, supported by a research project with RWTH Aachen in the field of hemp for the textile industry. We are excited to present the topic of hemp in Aachen starting in March 2025, in collaboration with the City of Aachen.
Hemp offers many opportunities for businesses, particularly in a sustainable economy. The Hemp Innovation Hub provides the platform to explore these opportunities, connect with other businesses, and develop your own products.
If your company is interested in marketing opportunities or would like to showcase your business, we look forward to hearing from you. We invite municipalities, companies, and institutions to discover and leverage the innovative and economic potential of hemp.
We offer consulting services to government agencies to inform them about the value chain opportunities with hemp and to help develop targeted strategies. We support hemp companies in marketing and business development. Additionally, we offer innovative investors the opportunity to invest in sustainable technologies and products.
If you are interested in opportunities in the Hemp & Cannabis Business, get in touch
Berlin Office:
Kurfürstendamm 14
10719 Berlin
Phone +49-30-258143924
Hillesheim Office:
Burgstraße 38
54576 Hillesheim
Phone+49-6593-9809900
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