Off to a bright start on its July 2 bow was a film we've been banging on about for a while, Momentum's The Rise And Fall Of A White Collar Hooligan. Commenting in its strong performance in its fist few days on sale, The company's Adam Eldrett said: "We are delighted this week with the performance of White Collar Hooligan, our strategy of holding the release back until the end of Euro 2012 has really paid off and it enabled us to get the message out to our target audience during the tournament. I think what has also pleased us is that aside from the undeniable hook of football related violence the film is standing up in its own right as simply a very good British gangster film and as a result should now have a good shelf life following this initial new release period. Working closely with the producers and cast of the film also gave us a direct way to ramp up the social networking side of things and I believe this coupled with our clear media and PR strategy has given this release a massive boost. It says a lot I think about DTV and short window releases, an area of our market often claimed to be dead...is very much alive and kicking. Producer Jonathan Sothcott added: ""Well the White Collar Hooligan is definitely rising and we're doing some numbers that are just amazing. Momentum has done a brilliant job for us, particularly with its beautifully timed TV campaign and Nick Nevern and I rallied some heavyweight Twitter support from the likes of Noel Clarke, Jaime Winstone, Martin Kemp and Lucy Pinder which saw the film trending on Twitter for four hours on Sunday night. Word of mouth is crucially important on these genre titles and it seems that not only are people buying it, but they're telling their mates too. We're targetting facebook this weekend with a campaign to get people posting some celebratory artwork as their profile pictures. I'm really proud of this film and everyone at CHATA Pictures is thrilled with how everything is going." It's now a year, believe it or not, since the BVA launched its More Than A Support Act report, which highlighted the important contribution of our industry to film and television production, illustrating why piracy threatened the future of filmmaking in the UK (see here and here). Well, 12 months on and the BVA has issued a new, updated version now entitled  Ready To Face The Future. The report states that video sales (taking in DVD, Blu-ray and digital formats) are the biggest source of revenue for homegrown film and TV production. And even in a rapidly evolving business, video revenue is still crucial – with disc sales accounting for almost 90 per cent of consumer spending. It uses new data from Kantar Worldpanel as well as new case studies looking at films such as Screwed (Lionsgate), Shank (Revolver), Sherlock Holmes (Warner), The Inbetweeners Movie (4DVD) and Paul and Senna (both Universal). The BVA's Lavinia Carey said: "The audiovisual industry is experiencing rapid and dynamic change as a result of digital technologies that create huge opportunities and challenges to a complex creative sector, which is shown in our report to be heavily reliant on video entertainment to generate returns on investment in film and television production.  It is vital, therefore, that additional uncertainty is not introduced into the sector by simplistic copyright policy changes or hesitancy in enforcing copyright law while our industry evolves, offering more innovative digital services alongside the ever-popular DVD and Blu-ray Disc while maintaining the quality in video entertainment that is so widely enjoyed by British audiences." Thursday July 5 saw the launch of a new Channel 4 series, The Midnight Beast, and you can't have failed to have noticed some of the launch marketing for the series. Channel 4's launch activity for series is always impressive, but the promotion for The Midnight Beast, has been spectacular. The £1.5 million campaign included a three minute live ad – a Channel 4 first – and has set the programme up for a strong start. For the uninitiated, A Midnight Beast began life as a spoof comedy rap band, posting a parody of a Ke$ha song that turned into an Internet sensation. And now the band have been given their own series, a scripted comedy with music videos in the mix, following their ongoing rise to world domination. Pitched as somewhere between The Monkees and Skins, with a touch of Beastie Boys and Flight Of The Conchords thrown in for good measure, it will be released by 4DVD on August 13. The DVD launch will be accompanied by the band's first album. Given 4DVD's success with comedy such as Inbetweeners and reality shows such as The Only Way Is Essex, it understands both the title's prospects and how best to reach the potential audience. 4DVD'S Jess Scott said: "We have high hopes for this release - it's really exciting to be working closely with the band on a project which already has such a cult following." Another cracking documentary arrives a week later, with Dogwoof's release of Revenge Of The Electric Car, due on August 6, again after only a few weeks after a high profile theatrical release. It looks at the race to develop an alternative automobile and is a fascinating look at the future of driving. Narrated by Tim Robbins, it features, among others, Danny DeVito. The actor, currently appearing on stage in London, has already completed interviews to support the release, with more due to follow. Dogwoof's Terry Stevens said: "We’re really happy to be able to bring Revenge of the Electric Car to DVD just two weeks after it hits cinemas. With Tim Robbins, Danny DeVito and Arnold Schwarzenegger all contributing we’re expecting plenty of attention and are keen to open it up to the biggest possible audience as soon as possible.” Some recruitment news now and it's good to see our old pal Chris Warrington, an industry stalwart most recently at Icon and with a CV that includes lengthy stints at Fox and Tartan, returning to the fray. He has been appointed head of marketing at agency Organic Marketing. Warrington said: "Organic has seen impressive growth over the last 18 months with the PR side of the business now setting the industry standard in film and entertainment PR campaigns.  I am excited to join Organic at this time and develop their marketing offering to the same level.  At a time when rights owners are reviewing how best to extract value from their distribution models, Organic and its multi-faceted parent company, Target Media Communications Group are in the perfect position to offer them unmatched through the line marketing campaigns that ensure the widest possible awareness and engagement.” The company has also upped Caragh Cook to the role of head of publicity, reporting to deputy md Emma McCorkell. She said: "It has been an incredible 18 months at Organic and I am extremely proud to be a part of the company’s rapid growth. It is a privilege to work with Emma as we continue to develop the business, and I could not be happier to be heading up such fantastic team of talented, enthusiastic and immensely hardworking publicists.” QUOTE OF THE WEEK SITE OF THE WEEK