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May 2017  IN THIS ISSUE:
 How to ensure your Last words Linger...Impactful Closings!
 In the next series of newsletters, we will continue to focus on Business Presentations… common errors and how to remedy or even avoid them so you can Talk your way to the Top!
  •      Series 2: Closings of business presentations
  •      Soooo EXCITED to be off to FLORIDA AGAIN Cool on May 19- 21 as  the keynoter & workshop presenter for District 84!
  •      Last info on Craig Valentine's Speech Coaching Certification Course which starts June 12 at 7pm
-offered only 1 time per year and has sold out for past 8 years. Max number of attendees is 25. It's 100%, internet, Skype, no travel! (calls are 1x/week) and it lasts 12 weeks.
Call or email, if you wish more info on any aspects of course and at that time, I will fill you in on specifics...416 489 6603 (phone)
Click link to hear and read what Craig Valentine and other certified coaches and I have to say about this awesome course! World Class Speaking Coach Certification Program
Quotations of the month:
“To talk well and eloquently is a very great art, but that an equally great one is to know the right moment to stop.”
 - Wolfgang Amadeus Mozart
"Great is the art of beginning, but greater the art is of ending."  
 - Henry Wadsworth Longfellow     
Business Presentations: Impactful Closings! Remember ... Last Words Linger!
Let us ponder this question: Do we spend as much time on the closing of a presentation as we do on our opening? If we're truly honest, it's likely that we don't.
The Law of Primacy states that people remember what they hear first but the Law of Recency states that people also remember what they hear last, as last words linger! That said, let's look at both weak and strong closings.
Weak Closings:  have you ever closed in any of these ways?Undecided
  • having Q&A at the end!!! This is a recipe for disaster (may have questions that take them on a different tangent or may have negative person openly airing negative reactions) So have a Q&A , then signal you’re going to close
  • introducing new information at close…i.e. “Oh, by the way here is another…”
  • running out of time and rushing the ending
  • stating no clear next step
  • or too many next steps
Strong Closings: Since last words linger...Smile
  • summarize and callback your main points, characters, stories, activities, etc
  • have them discuss with a partner 1 or 2 ideas they got from the presentation; then have them debrief the idea by shouting them out; great way to raise their energy, make them feel validated, have them buy into your message more readily and have them  retain more of it
  • state the negative, painful, even devastating consequences if your recommendation is not acted upon and the rewards of the benefits if they buy into your proposal
  • return to the opening thoughts, ideas
  • close with your encouraging, takeaway message of hope and positivity
  • state a clear call to action
  •  provide a challenge in the form of a statement or question
Remember: Regardless of how important or valuable your content is, if you don't present it in a way that sparks and maintains your audience's attention, you will lose them. With the privilege of speaking comes a responsibility to present your content that is focused on and structured around the bottom line while at the same time, emotionally and intellectually stimulating, promising rewards or results for them at the micro level and also at the company's macro level...a WIN/WIN for all!!
I invite you to join me again next month; we continue discussing Business Presentations.
PS If there are any specific topics related to Business presentations you would like discussed, please let me know.Embarassed
Until then, successful speaking to you!   
Individual Speech Coaching or Group Instruction
  • if you're a toastmaster wanting a competitive edge over average speakers
  • if you wish your group to be more effective presenters to successfully sell their services, products or ideas and increase profit margin
  • if you're in business and need to confidently address a group with a powerful, professional presentation but don't know how to create and deliver it
call 416 489 6603 (Toronto) Leave a message with phone number; I'll respond within 48 hours
We work together via SKYPE, phone and emails and me sending you work sheets. 

Let's first discuss your needs or those of your group
 (no fee for consultation) 
Kathryn MacKenzie, M.Ed. DTM
Presentation Skills Instructor/Author
  Keynote Speaker/Coach

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