Roger Sanchez, Gerd Janson, Technasia and other superstar artists join Erick Morillo as elrow announces Phase 2 of this summer’s biggest immersive fiesta
10-Hour Extravaganza Takes Over Two Stages Indoors and Outdoors at Brooklyn Mirage on July 27
A taste of Ibiza, California, New York, and more all come together for elrow’s most diverse lineup yet - Rowllywood
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New York, NY, May 23, 2019 - Ibiza season is kicking off in Europe, and luckily for New Yorkers, the island’s most notorious party returns to NY’s most illustrious venue for a two-stage fiesta that will go strong for 10+ hours starting at 6:30 pm on July 27 at Brooklyn Mirage.
Today, elrow announces its phase 2 lineup for their biggest and most vibrant US event to date featuring two of the most prolific producers in house music and legends of New York’s glory clubbing days, Erick Morillo and Roger Sanchez. While Morillo will be making his stateside elrow debut, Grammy winner, and Ibiza staple Roger “S-man” Sanchez will be making his worldwide elrow debut and playing an unmissable house classics sunset set. Hedonistic cultures will collide as East Coast meets West Coast when LA’s renowned burner crew Desert Hearts takes over Kings Hall until early morning. To accommodate the extra talent and fans, Rowllywood will expand into Avant Gardner as well as Brooklyn Mirage.
Also announced in phase two are German house and disco don Gerd Janson, French fusion master Technasia who will be doing a b2b set with Dennis Cruz, and Spain’s Cuartero who will be going b2b with elrow resident Toni Varga. They join phase one talent including New York favorite wAFF, Miss Jennifer who will be playing a special birthday set, Bontan who has released several cuts on Hot Creations, Israel’s Shalev, and psychedelic synth heads Rybo and Lubelski who will be going b2b.
Themed after a Bollywood film production, Rowllywood will feature a mind-blowing set, a spectacular Taj Mahal with a pantheon of gods and goddesses overlooking the revelry. Thrown into the party are snake charmers, fakirs, street traders and, if his carpet doesn’t get testy, maybe Aladdin will fly in from Persia for a good time. The film directors will be following you with their cameras, so it’s time to put on your veils, saris, henna and silk. You are center stage in this mega production and Mumbai is waiting.
Juan Arnau Jr, CEO and founder of elrow, says: "We can't wait to welcome New Yorkers this July to our biggest show to date in North America"
From its headquarters in Barcelona, elrow has taken the world by storm with its unforgettable party style by pairing elaborate production and interactive character performers with the best electronic music, establishing elrow as a global force for circus-inspired parties that have been known to sell out within minutes. Since its launch in 2010, elrow has expanded to six continents and more than 80 cities with worldwide residencies. Hailed as the number one party in Ibiza, elrow also holds lauded residencies in New York, Las Vegas, Madrid, London, Dubai and Amsterdam. elrow has consistently broken attendance records and, in 2018, saw its most successful year to-date, with over 2 million people attending 134 shows hosted across 65 cities in 33 international territories – over half of which were sold out.
From its headquarters in Barcelona, elrow has taken the world by storm with its unforgettable party style by pairing elaborate production and interactive character performers with the best electronic music, establishing elrow as a global force for circus-inspired parties that have been known to sell out within minutes. Since its launch in 2010, elrow has expanded to six continents and more than 80 cities with worldwide residencies. Hailed as the number one party in Ibiza, elrow also holds lauded residencies in New York, Las Vegas, Madrid, London, Dubai and Amsterdam. elrow has consistently broken attendance records and, in 2018, saw its most successful year to-date, with over 2 million people attending 134 shows hosted across 65 cities in 33 international territories – over half of which were sold out.
PRAISE FOR ELROW
“A Worldwide sensation… arguably one of the most popular global parties currently.”
- FORBES
“There’s a reason that elrow has exploded outward from its European headquarters … it has become an international phenomenon that simply cannot be matched. When it comes to happy feels, immersive experiences and a truly one-of-a-kind, interactive playing field, elrow takes home the coveted medal.”
- DJ MAG
“The Medicis of raving”
- THE GUARDIAN
“elrow is not a single DJ or artist. Instead, the roving Spanish party, which dates back to 2011, is a themed “happening” that not only books their own DJs, but also puts a premium on the entire clubbing experience via a cast of costumed characters that interact with partygoers on the dancefloor.”
- VARIETY
“A Worldwide sensation… arguably one of the most popular global parties currently.”
- FORBES
“There’s a reason that elrow has exploded outward from its European headquarters … it has become an international phenomenon that simply cannot be matched. When it comes to happy feels, immersive experiences and a truly one-of-a-kind, interactive playing field, elrow takes home the coveted medal.”
- DJ MAG
“The Medicis of raving”
- THE GUARDIAN
“elrow is not a single DJ or artist. Instead, the roving Spanish party, which dates back to 2011, is a themed “happening” that not only books their own DJs, but also puts a premium on the entire clubbing experience via a cast of costumed characters that interact with partygoers on the dancefloor.”
- VARIETY
“Legendary”
- MIXMAG
"The opposite of electronic music dingy warehouse parties... The best way to describe elrow show is the dance and artistry... the word "immersive" gets thrown around very often, but the lines between reality and fantasy really blur at elrow"
- METRO US
"An avant-garde entity in the electronic event market, elrow derives much of its influence in the increasingly popular trend of experiential nightclubbing from its deemphasis on the music as the primary point of focus, and its redirection of that attention to the thematics of event production."
- DANCING ASTRONAUT
“One of the most successful and outlandish party brands around the world.”
- BILLBOARD
“Arguably the world's most popular clubbing brand”
- RESIDENT ADVISOR
ABOUT ELROW
elrow was conceived in 2010 by Cruz and Juan Arnau Lasierra, the sixth generation of entrepreneurs of the Arnau Family, who also founded the Monegros Festival and the legendary Club Florida 135 in Fraga, Aragón. In 2017, elrow entered into an investment and partnership agreement with Superstruct Entertainment, a live entertainment platform backed by Providence Equity Partners. elrow is the umbrella brand of a series of fully immersive, themed shows, which have become a global point of reference in the field of circus-inspired parties thanks to its perfect mix of the best electronic music with unimaginable scenarios, frenzied performances and outlandish characters.
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For All Media Inquiries About elrow, please Contact:
SiouxZ@MagnumPR.net
Filip@MagnumPR.net
Website | Facebook | Instagram
For All Media Inquiries About elrow, please Contact:
SiouxZ@MagnumPR.net
Filip@MagnumPR.net
