Last week Active Rain published the results of a study they did to determine the difference between agents who make a lot of money and those who barely get by.
Top agents invest in their business
Not surprisingly, one of the major differences between agents who make over $100,000 per year and those who earn less than $35,000 was the amount of money they spend to promote their business. Top earners often spend more in one month than low earners spend in a year. ($500 - $1,000)
Top earners are far more likely to hire an assistant or a writer, and far more likely to use an automated system to stay in touch with past clients and current prospects.
While it was no surprise to see that top agents blog regularly and have a good website
with IDX, it was
a surprise to see that many are still using newspaper advertising.
Interestingly, both high and low earners use Facebook, LinkedIn and other social sites about equally. I have an idea that the difference is in what they post.
Asked for their 3 top sources of leads, top agents listed:
- business networking
This is something to consider if you've been resisting blogging. Even if you're doing well now, how much better could you do if you jumped in?