 President's
Corner
It is nowthe season of Thanks. Thanksgiving is on the horizon
for us here and we cannot wait to dig into that turkey
feast. We usually have big family get together's, where we enjoy each others
company and share what we are thankful for. This is a great month to stop
and remember the importance of saying thank you. Not just once a year, but
every day, to all those who help make our lives and businesses possible.
In the daily rush of life, it's easy to think only about what's gone wrong.
Tasks left undone. Worksheets filled out late. Calls not returned. At home
we see a messy kitchen, clogged gutters, laundry piling up. We get good at
criticizing.
What we are not so good at is noticing things that have gone right. The
broker who sends in a complete and accurate worksheet. Who takes
initiative. The investor who prices your worksheets within hours of
submission. We take for granted the friend or associate who is always
there when we need him or her.
Even if we remember to say thank you when someone does something extraordinary,
do we think to say thank you when someone does the ordinary well? When
things go right, we believe it's "normal." Yet it is often harder to do things
right, day after day, than to do the exceptional once.
Two of the most powerful words are "thank you." Yet I am surprised at how
much resistance people have to those words.
Some of us don't say thank you because we are afraid that if we express
gratitude we'll later be asked to pay up. If you thank a note broker for
sending in a complete and accurate worksheet, will the note broker expect
special treatment or extras? If you thank your investor for excellent
pricing, will the investor think his/her prices are too high and increase their
yields the next time around?
Yet, when someone tells us they appreciate us, we don't take our mental
calculators and start drawing up a bill. Instead we are just glad someone
valued our efforts.
Sometimes we don't say thank you because we struggle for the right words.
Here, I'll help you out: All you need to say is "Thank you. I appreciate it."
If you can be more specific: "It was great the way you collected the information
we asked for so quickly. Thanks." "That transaction closed very quickly.
Thank you."
This Thanksgiving, as you take the time to be grateful for turkey and pumpkin
pie, also take the time to acknowledge all those who contribute to your ability
to sit down at that table. And don't just wait for Thanksgiving. Try
it today; look for three opportunities to say, "Thank you." You'll be
surprised how much good those two little words can do.
Remember, Success Demands
Action! Keep on marketing, it’s
going to work! TWITA!
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