To ensure that my newsletters arrive safely, please add my email address to your address book.
 June 2017 - In This Issue   

Business Presentations Series # 3
  • Proven Pointers to make you a more Persuasive Presenter: 
MUST D0's before producing Powerful Persuasive Presentations! 
  •  Seminars:                                                                                                      If you're local to Toronto stayed tuned for  a couple of seminars I plan to hold over the next few months in South Etobicoke.
     Don't let lack of knowledge of the speaking process, stall your ambitions!
I am flexible with day/evening and topics, so feel free to email me with YOUR preference(s) for half day Saturday or 2 hour weekday evening topics.... (I want to suit your needs) Here a few suggestions but you can deviate away from them to other topics of your choice.
  • Storytelling
  • 3 components of a speech: Structure, Content, Delivery techniques
  • How to make your audience TALL (Think Act Laugh Learn)
  • Common mistakes in business presentations and how to remedy or even avoid them
  • Uncovering humour
  • Going from free to fee
  • ??????
Quotations of the month:
"In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech."
- Aristotle
If you cannot see precisely what the problem is, you cannot solve it.”
  - Horace, Roman poet Aristotle
There are a variety of reasons why people speak. Most, if not all business presenters, speak to convince their team, superiors, employees, clients, or sponsors to accept their idea, proposal, point of view and then take action.
Such persuasive presentations offer the listener(s)
  •  a different way
  •  a new formula
  •  a better process for a variety of reasons
------>to solve a problem              ------>to reduce costs
------>to enhance team work      -------->to increase production, sales, profits essence,  a new and different perspective for both individual and company gain.
To do this successfully, you need to be clear and concise in your pre-writing thinking and creating process.
Here are a few key questions for you to ponder as you're setting up your presentation structure:
    1.  What is the problem that exists, its possible various causes, and its immediate and long lasting devastating effects on the  individuals, the group and possibly the company as a whole
    2.  What is your general message (end result) What do you want your audience to think, feel, say or do differently? How should they be different after listening to do? Is there an exact next step for them?
    3.  What are your main points within your solution of the problem? Can you summarize them in fewer than 10 words (the more concise you are with the points, the clearer your thoughts and words will be when creating the content)
    4.  What are the consequences if your audience doesn't take action? What does your audience want to avoid?
    5. What are the benefits you offer them in your opening? Repeat them in your close. What does your audience want to attain?
    6. What are the precise doable techniques or actions steps they need to take to remedy the problem and produce positive results.
Utilize these important thought processes in the pre-writing stage, so you will create a clear, concise persuasive presentation with a laser focused destination plus a viable, well thought out means to get there!
In a nutshell, before creating your persuasive presentation, your thought process  needs to include the above questions under the umbrella of 3 S's:
  • present a struggling situation that requires a change
  • then a solution that is viable and doable within a certain time frame
  • finally, state visible success resuls that will occur when actions are taken.
I invite you to join me again next month when we discuss the next topic in the Business Presentation series. 
Until then, successful speaking to you!   Wink
Individual Speech Coaching or Group Instruction
  • if you're a toastmaster wanting a competitive edge over average speakers
  • if you wish your group to be more effective presenters to successfully sell their services, products or ideas and increase profit margin
  • if you're in business and need to confidently address a group with a powerful, professional presentation but don't know how to create and deliver it
call 416 489 6603 (Toronto) Leave a message with phone number; I'll respond within 48 hours
We work together via SKYPE, phone and emails and me sending you work sheets. 

Let's first discuss your needs or those of your group
 (no fee for consultation) 
Kathryn MacKenzie, M.Ed. DTM
Presentation Skills Instructor/Author
  Keynote Speaker/Coach

Was this newsletter passed on to you by a subscriber?
Want to MAGNIFY your speaking skills?

Then I invite you to visit my website: and SUBSCRIBE to my FREE monthly 'Keys to Your Speaking Success' newsletter.

Email: | Phone: 416.489.6603
© 2017 All rights reserved