www.armstrongcapital.com

 February 8, 2017

www.secretsofpaper.com

     Volume 6  Note-able Newsletter  Issue 6     

President's Corner - Tip of the Week - Weekly Quote - Feature Article

Upcoming Events - Subscriber Question - Product Highlight


 
Resource Highlight

      

       TValue software is a must have tool for the note and cash flow industry and solves virtually any problem involving time and money. It will calculate the present value (buy price) of virtually ANY payment  schedule at any desired yield.  Just  try to stump it — you can’t. Use it for analyzing complex cash flows and  generating very professional amortization schedules. The applications of TValue  amortization software for the  note broker, note investor, real estate investor, etc. are  endless. With TValue amortization software, no note, loan, lease or any cash flow is too complex. No balloon payment is too difficult. No investment yield is a mystery.  This software is absolutely indispensable. Some national note investors insist note brokers own this software before they will even talk to them! 

 

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Tip of the Week

         

Did you know...

 

     When we make mistakes in the note business the universe is telling us we need to adjust or change something.  Listen to the universe.

 


 

Upcoming Events

 

 

April 27-30, 2017

     PS Note Symposium

     Las Vegas, NV

 

2017

     Secrets of Paper

 

TBA 2017

 

     New York, NY

     Scottsdale. AZ

     Chicago, IL

     Atlanta, GA

     San Jose, CA

 


Quote of the Week

 

Try not to become a man of success, but rather try to become a man of value. ― Albert Einstein


 President's Corner

       In regards to marketing for 2017 — the most asked-about topic from new and seasoned note professionals — I have a few thoughts for you. Go where the note holders are. Today’s note holders are accessible anywhere and anytime, as opposed to 25 years ago when you could find most note holders through a local paper, magazine, or broadcast networking. In our always-on, mobile-dominated world it’s important to take advantage of today’s capabilities.

       Engaging with note holders is more and more critical in an online world. Don’t hide in the shadows if someone says something positive or negative about your company through social media. Think of the brands that you love best – they feel human to you, and one way to do this is to engage with note holders to support or (carefully) defend your positioning.

       As you start tweaking your marketing plans and tactics this year, don’t forget the top of your marketing funnel. While search engines may be a great place to advertise when someone is explicitly looking for you or your service, you also need to make sure your note holders are aware of your existence before they begin to search. Awareness is crucial to any note business. Consider your options when it comes to online ads for websites note holders frequent, or if an ad placed on a local television or radio program relevant to note holders might be within your budget. Remember, Success Demands Action! Keep on marketing, it’s going to work! TWITA!


If you need a Valuation Estimate or an Appraisal of today's cash value of your secured or unsecured notes, for the purpose of Estate Planning, Financial Planning, Income Statement Preparation, Balance Sheet Preparation, or any other purpose we can help.

Read more and contact us today.


 

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Feature Article

My First Deal

      

I am often asked how I did it.  Well, the short answer is with lots of hard work, persistence, focus, desire, effort, knowledge and skill. But it all started with that very first deal when I knew deep down that this would work for me.  That very first deal gave me the confidence I needed to continue working and growing the business...Read More...

Question of the Week

Q - Hi Jeff,

          For your direct mail campaign, do you mail the same leads multiple times or do you use new leads each month?

                                                     ~ Ian
A - Hi Ian!

       To get the best response in any direct mail marketing campaign you need to target the prospect directly. In our case our target is the Note Holders themselves. Doing a mailing to anyone else other than our target would be basically a waste of your postage, letterhead and materials.

       I mail to the note holders 4 times in 19 months. A letter, and then 3 postcards 6 months apart. When they get the letter MAYBE they have received 2 or 3 payments on the note. The NEWER the note the better the response. The postcards are just follow up, they do not get the response that letters get, that is why there is a letter sent first. Hope this helps!
                                                       ~ Jeff


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