Armstrong Capital Newsletter

February 2008

 

Jeffrey R. Armstrong

Editor of the NoteWorthy Newsletter

President of Armstrong Capital

 

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            February kind of snuck up on me and it seemed January just flew by in the blink of an eye.  I've kept busy working on my marketing and testing some new approaches (while continuing with my current marketing plan).  When the testing is over (in 6-8 months) I'll definitely give you the results.  This year I resolved to join one or two more networking groups to spread the word in my community (although this is unrelated to what I am testing, it never hurts to get your name out there a little more and I thought I'd share it with you).  I hope you are taking the necessary steps to make this your best year ever as well!

            Last month I started to explain the general process of the note business as it relates to a note broker.  The process is to Find them (the note holders), Expose them, Educate them and Support them.  If you are able to complete the entire process you will then earn your F.E.E.S.!  Last month we touched on Finding Note Holders and this month we'll deal with Exposing Note Holders to your services.  

            Each component of the process is interconnected with the previous component.  When we are talking about Exposing Note Holders to our services what is the first thing that comes to your mind?  Well, it should go right back to your marketing.  Once you've found them you need to show them how you can assist them in getting cash now for the promise of small monthly payments in the future and spark their curiosity.  You might expose them by using your marketing materials and the content of your letter, postcard, classified ad and/or your website.  You will peak their curiosity with phrases like:

 

"We can buy all or part of your note today!"

"Wouldn't it be nice to be rid of this headache?"

"Couldn't you use $__________ right now?"

"Wouldn't it be nice to sever all emotional ties to the property?"

"Contact us today and receive a $500 bonus!"

 

            Of course you don't want to use all of these "one-liners" at once.  You'll put one or two of these "one-liners" in your marketing materials to peak their interest and curiosity so that they will take the next step of calling you or visiting your website to get more information.  (FYI - There are dozens and dozens of these "one-liners" in my Scripts and Tips book, updated for 2008.)  Once you have gotten the Note Holder to contact you or visit your website half of the process has been completed!  Exposing the note holders to the idea of selling their note for a lump sum of cash is the objective of this component in the process.  If you direct them to do so, those note holders that have a need or want will take action and contact you or visit your website.

            Those are the fundamentals of Exposing Note Holder's to your services.  Next month we will tackle Educating them, the third component in the process of earning F.E.E.S. in the note business.

            Keep marketing, it's going to work! J

Jeff Armstrong

Secrets of Paper 201 Workshop is being rescheduled for June of 2008!  The 3-day advanced beginner workshop previously scheduled for February 2008 in Los Angeles will be rescheduled for later this year, hopefully in June of 2008, for more up to date info visit Secrets of Paper 201.  

Jeff's Speaking and Instructing Schedule

         Location                Date                          Event  (click for info & registration)       

NEW Marketing Tool for 2008!  Note Creation Handbook

Only $29.99!

           A must for anyone in the real estate industry especially Realtors, Mortgage Brokers, Rehabbers, Real Estate Investors, Real estate agents, Real Estate Brokers, Financial Planners, Commercial Brokers, Business Brokers and Note Brokers. How to create a saleable Seller Carryback note in today's real estate market. Stay ahead of the pack and Order Now! 

                   

NEW FOR 2008!  Secrets of Paper 101 - Audio Disc Set - only $99!

           Complete recording of SOP 101 beginner's workshop with workbook plus + click here for more info 

Only $99 if you order it through this email (regularly $149)!  Happy New Year!

            

"Rainbow Package" - New for 2008!

New for 2008! I've been working on this project since early 2007.  All newly redesigned and completely updated for 2008 the total  "Rainbow Package" of Jeff's books including Scripts and Tips (with new industry documents disc), Every Single Profitable Note Marketing Idea In The World (almost) (with Note Holders Handbook on disc), Personal Cash Flow Prosperity (with 2 audio CD's), Note Holders Handbook and the Note Creation Handbook.  Purchased separately you would pay $216.22.  But today you can get all 5 of Jeff's cash flow books for only $175.00!

Order NOW! 

          

Since 1989 the NoteWorthy Newsletter has become the Definitive Resource for Experienced Buyers and Brokers of Notes, Mortgages and Other Cash Flows on the Secondary Market.  If you are a new or experienced note broker I encourage you to  Subscribe to the NoteWorthy Newsletter today! This is an indispensable newsletter for Note Brokers, just click here and then click on "Newsletters" at the top of the page.  

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Jeff Armstrong is the Editor of the NoteWorthy Newsletter, www.noteworthyusa.com and President of Armstrong Capital. He is a member of the Million-Dollar Club, a Master Broker, visiting instructor for the American Cash Flow Institute, and the author of several best selling books. He can be reached by calling 800-845-3055, faxing 818-865-2323, e-mail jeff@armstrongcapital.com, or visit www.armstrongcapital.com and click on "Note Brokers" for answers, articles and information about his Master Broker services and how Armstrong Capital can help you succeed.

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