To go to the HTML version with colour photos click http://www.mrbead.com/december13.htm
We deliver your Christmas present anywhere in the world - just enter the mailing address in our checkout. However, please order early for Christmas - allow at least two-weeks. All orders after Sunday 15th December will be delayed.
Drink more and have a fun Christmas - there is more to life than beading!
Improving Jewellery Market - but We Need Change
Great Present Ideas
Free Gemstone Properties e-Book
Turquoise – the birthstone for December
Turquoise & Pearl
20% off anything!
Free EMS Express Airmail on orders over US$200 or £130
Adapt, be Flexible & Innovate
Coleby Nicholson, publisher of Jeweller magazine has found that these tough times have caused jewellery-sellers to rethink their business strategies and adjust to changing customers. He says "listening to how everyone is dealing with these changes is fascinating. I recently had a long chat to a multi-store jewellery retailer who told me how he is 'de-branding' his stores - not removing the high-profile brands, but simply removing their dominant in-store marketing material". He understands customer's want a more personal buying experience.
Gordon, who organizes Beads Up North! fairs, understands. He wants to adapt to a shrinking bead fair market by building on the strengths of a bead show. Like friendly personal attention to customers; and the feel, sparkle and colour of beads that is missing online. To differ his fairs to others, Gordon is giving exhibiters free extra area in which they can demonstrate to customers how to turn beads into saleable jewellery. He wants to change a stale bead fair into a fun festival atmosphere that people visit to have a good time and learn, rather than just shop. If people enjoy themselves: they will spend.
To survive, everyone needs to change - it's impossible to stand still. You must adapt to a changing market. As markets shrink or fragment into smaller parts, there is an increasing need to differentiate yourself and your business. Look for your personal benefits and market these to your potential customers.
Consider how fortunate the jewellery business is - an industry that thrives on relationships and emotion, making it easy to differentiate yourself from competitors. Unlike many other retails like a newsagent or music store. Jewellers can offer unique products and services and tap into the emotional connection between with the consumer.
Boxed necklaces with matching earring sets make great presents and easy to wrap. Offer your customers free gift wrapping and mailing. For personal gifts buy ready-made jewellery online, requesting your supplier to mail direct with no invoice and a happy Christmas note.
December is the peak retail season, when many stores take one-third of their entire year’s sales. So ensure you make lots of quality necklaces and bracelets well in advance. You can always give away as presents if they don’t all sell.
Turquoise is the gemstone for December, but pearls make ideal Christmas presents too – try combining the two or mixing pearls with silver. All give an air of sophisticated quality.
To read about pearls and how to make a pearl necklace click here.
To download click Free Gemstone Properties Book
What is turquoise?
Turquoise is a soft, opaque gemstone, formed by volcanic rock reacting to copper deposits brought by water. Colour ranges from blue-green, to yellow-green with grey, black or brown veining. Most non-green turquoise these days is dyed. As genuine turquoise is expensive, reconstituted turquoise is common - crafted from real turquoise chips fused with other stones to cut cost.
Turquoise has been found in 5,000-year-old Egyptian tombs and the Tibetans used it as currency centuries ago. North Africa and the Middle East hold large deposits, but most turquoise today originates from Burma and is carved in China. Turquoise didn’t reach Europe until the crusades when the name originated, meaning “Turkish stone”.
To claim key code FASTPOST at the checkout in our US store at MrBead.com or MrBead.co.uk.
Offer to Sunday 15th December 2014 only - so order NOW! For use in our store at the checkout only and not valid for wholesale, for less than above minimum, or with any other offers.
To see all What's New in our US store click MrBead.com or UK MrBead.co.uk
To go to the US MrBead store click MrBead.com. Or our UK shop at MrBead.co.uk
To see all old newsletters click here
|Powered by YMLP.com|