Armstrong Capital Newsletter

April 2005

Jeffrey R. Armstrong, President, Armstrong Capital

This newsletter has been resent with some minor spelling corrections. We apologize for any inconvenience

Happy Spring to all of you!

This month's newsletter is about one-liners. I always say that if the note holder does not have a need we will never do a transaction with them. Here is a list of tips and one-liners to use to find out on that first phone call if the note holder has a need to sell or not:

The following excerpt was taken directly from Jeff Armstrong's Best Selling Book "Scripts & Tips", available from the Armstrong Capital Online Store or by clicking the "Buy Now" button below.
 

- GEE! That's a great note! Why would you want to sell that?

- So let me get this straight. You really don’t have a need to sell your note right now you just want a value, you want to get an idea of what it might be worth. Well, what did the other guys tell you? It sounds to me like you really don't have a need to sell your note.

- If the seller wants to know how much, NOW! – “Without investing some time together I don’t know.”

- There are two ways we can do this, a full purchase or a partial purchase. If we were only going to do a partial purchase of the note how much would you need?

- We are not out to take advantage of you. We do not have to purchase the whole mortgage if you do not need it.

- Why didn’t the buyer’s get a bank loan?

- Become a better listener, ask and not tell.

- How and when you ask will make all of the difference in the world on whether or not how much you find out.

- Usually the first thing a seller tells you is not the whole truth or even a lie.

- Don’t tell them too much, they’ll run away. Keep in touch with the individual’s need. Don’t appear to be a salesperson. Example – “Do you need some cash right now?” or “Could you use some cash right now?”

- Gosh, why would you want to sell that? There’s got to be cheaper ways to get the money you need than by taking a discount! But why? Why don’t you go to the bank and get a loan, you’ll save a whole lot of money!

- Keep in mind, are they really needy?

- Are you ready to sell this note right now? Look, I’m sorry, the note market changes every day and I can only seriously talk to you if you are interested in selling right now.
 

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Don't forget that Jeff's NEW book Personal Cash Flow Prosperity was released about a week ago! To check it out and purchase your own copy visit us at Armstrong Capital

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"Scripts and Tips: A Handbook For The Serious Note Broker" is available online at http://www.armstrongcapital.com/  or by clicking on the button below

OR purchase as part of a combo package with his Marketing book "Every Single Profitable Note Marketing Idea In The World (almost)" for ONLY $75.00 by clicking on the "Buy Now" button below

Next month we will share some great presentations that can help you succeed.

Hope this helps!

Jeff Armstrong is president of Armstrong Capital. He is a member of the Million-Dollar Club, a Master Broker, visiting instructor for the American Cash Flow Institute, and the author of two best selling books. He can be reached by calling 818-884-2322, faxing 818-884-1723, e-mail jeff@armstrongcapital.com, or visit http://www.armstrongcapital.com and click on "Note Brokers" for questions and information about his Master Broker services, Mentorship program how Armstrong Capital can help you succeed.

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