If you're good at assisting people in emotional pain without letting your own emotional state become negatively affected, then these three underserved niches are worth your consideration:
- Senior relocation
When you help couples sell due to divorce you have an opportunity for a listing, plus the possibility of two sales in the future. But of course it isn't easy. You have to be part psychologist and part mediator, while remaining neutral should both parties try to pull you to "their side."
The best way to land these listings is through divorce attorneys. Once you prove yourself to them, you can ask them to refer clients to you.
Probate requires a gentle touch because you're often dealing with people who are grieving. Once again, attorneys can help you build your business, but you can also prospect from purchased lists and from newspaper notices.
Heirs often need extra help, and you can provide it by keeping a list of reputable vendors such as estate sale planners, house cleaners, and yard maintenance people.
My Probate Letter set
offers that kind of help and includes letters to executors AND postcards to use in reaching out to attorneys.
Senior relocation may or may not be emotional. Those who have raised a family in the home they're selling will have an emotional attachment that you'll need to consider, but many seniors today are selling a second or third home so that's not a consideration.
Also, some are selling to move "back home" to be near the kids and grand-kids. So they're happy sellers.
Some will be moving in with family or going to a retirement home – they aren't happy, and you'll need to handle their emotions with extreme care.
And then there are those who are technically considered "Senior Citizens" but who are selling so they can get to the next adventure – like buying an RV and hitting the open road.
When you prospect to senior citizens – make no assumptions.
If you're not sure what to say, the set of prospecting letters you'll find at Copy by Marte
will help you approach them with the right attitude.
If you don't know where to find the the seniors in your territory, scroll to the bottom of that page to see how to contact Cole Information. They can provide you with a list that reveals the age of every homeowner in your desired neighborhoods.