Let me ask you this: Do you spend as much time on the closing of a presentation as you do on your opening? If we're truly honest, it's likely that we do not.
The Law of Primacy states that people remember what they hear first but the Law of Recency states that people also emember what they hear last! That said, let's look at both weak and strong closings.
Weak Closings: have you ever closed in any of these ways?
having Q&A at the end is a recipe for disaster (may have questions that take them on a different tangent or may have negative person openly airing negative reactions) So have a Q&A , then signal you’re going to close
introducing new information at close…i.e. “Oh, by the way here is another…”
running out of time and rushing the ending
stating no clear next step or too many next steps
Strong Closings: Since last words linger-
summarize and callback to your main points, characters, stories, activities, etc
have them discuss with a partner 1 or 2 ideas they got from the presentation; then have them debrief the idea by shouting them out; great way to raise their energy, make them feel validated, have them buy into your message more readily and have them retain more of it
state the negative, painful, even devastating consequences if your recommendation is not acted upon
return to the opening thoughts, ideas, and the rewards of the benefits if they buy into your proposal
close with your encouraging, takeaway message of hope and positivity
state a clear call to action
provide a challenge in the form of a statement or question
I invite you to join me again next month; we continue discussing Business Presentations.
The topic next month will be: Business Closings: common errors and remedies
Until then, happy speaking!
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