www.armstrongcapital.com

August 21, 2013

www.secretsofpaper.com

 Volume 2          Note-able Newsletter        Issue 34

President's Corner - Tip of the Week - Weekly Quote - Featured Article

Upcoming Events - Subscriber Question - Product Highlight


 
Tip of the Week

 Did you know....

      One of the most powerful marketing tools in the note business is credibility.  One of the easiest ways to build credibility is to get testimonials.  One of the easiest ways to get testimonials is to simply ask for them!


Product Highlight

       In easy to understand language, the topics that are discussed in the Note Holder's Handbook include:

·         How much is your note really worth?

·         Why record keeping is vital to your note's value

·         A simple technique that can avoid tax problems.

·         What to do when the payments are late.

·         What to do if the payments stop and when to foreclose

·         A simple step you can take to verify the safety of your note.

·         How to get top dollar if you sell all or part of your note.

The Note Holder's Handbook also includes a Handy Reference Data area to keep all of the pertinent information regarding the note in one place AND a simple to use Payment Record chart to keep track of the payments received.  This handbook is a must for someone receiving payments on a real estate secured note as well as a fabulous marketing tool for note brokers and investors. good saleable note as well as suggested property sale and note structures.

Click for more info and to order TODAY! When you order in August you will receive the WORD format AND E-Book version for FREE!

Upcoming Events

 

September 20-22, 2013

     Chicago, IL

     Secrets of Paper

    

September  27-28

     Las Vegas, NV

     Paper Source

     Profits in NPN's

   

Spring 2014

     Los Angeles, CA

     Secrets of Paper

 

April 25-26, 2014

     Las Vegas, NV

     Paper Source

     Note Symposium

 

Watch for Exclusive

Fred Pryor CareerTrack seminars

facilitated by Jeff,

details coming soon!

 

Ask Jeff to come and

speak or teach

to your group or

at your event!

 


Coming Soon

Exclusive

Note-able Membership

with Videos,

Training, Tools

and Support!


Quote of the Week

People grow through experience if they meet life honestly and courageously. This is how character is built.
                                                                    ~ Eleanor Roosevelt


It's time to get in the game!

Learn to invest in and broker notes from a current practitioner

and note business veteran...

Jeff's Secrets of Paper Live 3 Day workshop

is coming to Chicago - September 20-22!

Click here for the details and to register TODAY!

You will NOT want to miss it!  


President's Corner

          During the due diligence process you, as a note broker, have a responsibility, no a duty, to provide your investors with all of the information that you receive from the note holder.  Whether the information is good or bad, positive or negative, inconsequential or notable you must pass it on to the investor.

         Last month I was assisting a new broker in the industry with his first transaction.  The price was accepted and the broker collected the appropriate copies of documents and information.  Everything looked satisfactory, the investor gave their preliminary approval and due diligence was started.  First on the list was the payor’s credit.  A credit report was run and although the credit wasn’t the greatest the credit of the payor was approved due to a good sized down payment and 15 months of seasoning. 

The next step was the verification of the value of the collateral.  In this case as long as the value came in for the sales price of the subject property we would be ok.  The collateral on this transaction was a commercial property so it would cost a little bit more and take a little longer to get done.  When the appraisal was received, although the property was in a mediocre neighborhood it was in good condition and the value came in for a little above the sales price.  The investor approved the appraisal.

As the appraisal was being worked on the title company was searching the public records and preparing the title commitment.  The title commitment came in a few days before the appraisal and showed that the note was indeed in first position and that there were no other liens or encumbrances that would affect the value of the collateral or the value of the note.  One little hurdle came up that the property taxes were delinquent.  The property taxes were either going to have to be paid before we could fund or we could pay them out of the seller’s proceeds.  After a phone call to the broker a signed letter from the seller was faxed over saying that she had agreed to have the delinquent property taxes deducted from her proceeds.  Issue resolved.

After the credit, appraisal and title were reviewed and accepted by the investor the closing documents were prepared and sent to the seller.  A call was placed to the broker to alert the seller that they were coming and who he would receive them from along with instructions on what would need to take place before the transaction closed and funded.  Included in the closing package were a simple Payment History Verification Form and Estoppel Letter for the seller to fill out and to verify for us that the payments were current and that there were no offsets or warranties against the note.

The seller received the documents and returned them directly to the investor a couple of days later.  Everything was perfect except for one thing.  The seller had made a note on the Payment History Verification that she had not received a payment in 3 months.  The closer called the seller and asked her about this and the seller said that she had told the broker about it in the beginning and that the broker said it would not be a problem.

Well, to make a long story short the transaction was eventually cancelled.  I guess the broker thought that we wouldn’t find out.  He guessed wrong. He wasted my time and the investor's time and for what?  A commission?   Come on.  There are plenty of good deals out there to go after and it is never necessary to hide or lie about information just to get a deal.

            During the due diligence process the investor will ALWAYS find out everything about the transaction.  Don’t waste the investors time, money and effort.  Don’t waste your time, money and effort.  Disclose EVERYTHING that you find out from the note holder when you find it out.  It’s better to not do a transaction at all than try to hide, change or lie about anything to the investor.  Run your note business straightforward, honest and fair…the way it should be, and you will have a long and prosperous relationship with your investors. 

          More to come next week! Remember, Success Demands Action! Keep on marketing, it’s going to work! TWITA!


Feature Article

Note Biz Soloprenuer

          I've always been known for speaking my mind and telling it like it is in a straightforward honest  and fair way, so I'm not going to sugar coat this article.  The note business is a real business and if you are considering starting your own one person operation Note Business, be ready yo put in a lot of sweat and tears.  Read More...


Question of the Week

Q – Hello Jeff!

          First off, let me say thanks for the check and allowing me a larger commission than I was due. As I look at the deal, I tried to use the 1.5% of the balance of the loan as a benchmark for covering costs (Secrets of Paper 101).  Is this still a good rule or should this number be higher? What about deals where a seller would like to use a title company or attorney for the closing? How much would one factor in for this? Any thoughts would be appreciated.

       Second, is a question about trying to do the note business full time.  I pretty much started the end of March/early April. For that April I tracked a 1.36% response rate and in May 1.16%. In June, I tracked my best direct mail combination at 2.83% response. These response rates in general seem low. From a deal perspective I have your deal funded, one that is in the title stage, and a partial that I have a verbal commitment on and I am waiting to get the seller under contract.  In addition, I have lost one deal today in fact (credit issues caused the investor to lower the offer and the seller rejected) and I have one deal where the seller is considering.  At best that is 4 deals. I guess as I continue to try and move forward, I am concerned that in order to really do this full time I need to send more letters a month than I can realistically budget for. Given the choice between increasing the number of letters sent versus sending smaller amounts of letters and working on increasing my response rates I'm not sure which way to go. Any thoughts on what to focus on in order to increase the likelihood of doing this full time. As it stands, your check is my first, I was hoping given the amount of letters that a couple more would have funded by now. Any thoughts would be appreciated.

                                                           ~ Ed

 

A - Hi Ed! 

          Thanks for the email! I will attempt to address all of your questions and concerns. On the transaction we just closed the costs were above normal. Usually the 1.5% guess-timate more than covers the expenses. That deal had many hurdles and extra expenses to get everything in order. That high of a percentage of expenses doesn't occur very often. Except on commercial properties where the appraisal fees are much higher than a residential appraisal. When a seller wants to close it with an attorney or title company we will pay up to $100 of the cost of that. After that the seller has to pay for it. When the seller hears they have to pay for it all of a sudden they don't mind doing it through overnight mail. :)

       Direct mail is a huge numbers game. For one I think I would add some additional states to your mailings. If you are getting 1% response you are doing good, anything higher than that you are doing great. I like that you tested several different letter combinations and narrowed down your best so far, that's what needs to be done to make your marketing efficient. Also remember that you are not done calculating any of your monthly stats. You will get responses 2,3,6,12 and even more months or years from now on those same letters you sent in April, May and June. Your stats seem to be in line with what I consider normal. My personal stats, on average I close one deal for every 40 worksheets right now.  Again, direct mail is a big numbers game and should only be a one component of your entire marketing plan. Remember? You should have 3-5 lines in the water at all times? It seems you only have one line in the water.

       Honestly, I wouldn't think of going full time or quitting your day job just yet until you have a consistent number of deals in the pipeline maybe one a month or two a month, etc. Focus on the responses that you did get. Follow up with them every couple of months even if they said no. Send them an extra follow letter or postcard. Call them, email them. Ask them if they still have the note or did they sell it? If so to whom and for how much? If they still have it do they need some cash now? Can you update their prices for them? etc. That's how you start making the most out of your responses, follow up. Too many note brokers just throw out the worksheet if they say no and never follow up. Separate yourself from the herd and follow up.  Hope this helps! TWITA!

                                                                    ~ Jeff


If you have missed any of our Newsletters click here for our

Archived Monthly Newsletters!

If you have a note business question you would like to see answered in this newsletter just email Jeff!


So you want to invest in or broker notes?

Been trying for awhile with limited or no results?

Check out the most talked about, current and innovative educational tools, training, mentoring, assistance and support services in the industry! Updated for 2012, click here to start growing your note business today!


      


 

Would You

 

Like to See

 

Your Ad

 

HERE?

 

 

Email Us!

 

 

Would You

 

Like to See

 

Your Ad

 

HERE?

 

 

Email Us!