www.armstrongcapital.com

May 9, 2012

www.secretsofpaper.com

Volume 1          Note-able Newsletter          Issue 19

President's Corner - Tip of the Week - Weekly Quote - Feature Article

Upcoming Events - Subscriber Question - Product Highlight


For Discounts of up to 50% on selected AC and SOP Products check out our 2012 Spring Specials!


 
Tip of the Week

        Did you know....

              Building solid relationships with note investors, funding sources and Master Buyers is essential to your success as a note broker.  They are the life blood of your note business, be sure to take care of those relationships and they will take care of you.


Product Highlight

       There are thousands of notes waiting to be purchased, but most of them are junk. Finding the good ones is like panning for gold. You have to wash a ton of gravel to find a nugget.  What does this mean? It means that you must have a marketing plan in place that will generate a steady flow of notes for your consideration. A powerful marketing plan!  Learn the secrets that top note brokers have been using to build a successful note business. Feel free to copy and adapt the many ideas in this book. Included is a CD Rom with the "Note Holders' Handbook" which you can make your own, and use in many different ways to get notes flowing to you like steel to a magnet!

Click for more info and to order TODAY!

Upcoming Events

 

TBD 2012

     Los Angeles, CA

     Secrets of Paper

 

June 2012

     Sacramento, CA

     RE and Note Intensive

 

September 2012

     Chicago, IL

     Secrets of Paper

 

Fall 2012

     San Antonio, TX

     Note Symposium

 

Ask Jeff to come and speak or teach to your group or at your event!

 


Coming Soon

Exclusive

Note-able

Membership

with Videos,

Notes for Sale,

 Training, Tools

and Support!


Quote of the Week

 

"If you'll not settle for anything less than your best, you will be amazed at what you can accomplish in your lives." ~ Vince Lombardi


President's Corner

       The business card is one of the least thought about marketing tools that we have yet one that can have a tremendous impact on our business.  The difference between one that gets tossed and one that is kept can hinge on a few key elements.  In the sixteen years I’ve been in this business I have seen literally thousands upon thousands of business cards both from individuals in our business and individuals not in our business.  Some of them were worthy of an award while others needed lots of work, to put it nicely. Here are a few tips for creating business cards that will capture your company’s essence and hopefully open doors.

      Don’t Waste Space.  Use the back of the card for coupons, product information, testimonials or special incentives.  On the backs of some cards I have seen offers for a $100 referral fee, a space for contact information to be filled out, a list of services and even the image of a one-hundred dollar bill.

       Use good quality paper with the right weight and texture.  The feel of the card is often the first thing noticed.

       Include a clear, concise positioning statement or tag line.

       Choose a color that fits your business and the audience you want to attract.  For the cash flow business you probably won’t be using large amounts of orange or purple.

        A properly designed business card can be the difference between gaining and losing the interest of a potential customer.  Business cards represent the business professional and his or her organization long after the meeting has ended.

       Remember, Success Demands Action! Keep on marketing, it’s going to work! TWITA!


Feature Article

Follow Up is Critical

       Many times a seller will not need cash when they first contact you. More often the potential seller will just be curious, not have a reason to sell or not have any real need for cash when they first contact you. When this is the case I have a carefully regimented and organized method for following up with potential sellers. A series of weekly, monthly, semi-annual, biannual and annual tickler files. I find that if I simply follow up with them on a regular basis, by being friendly and building that trust and rapport with them, I have a much better chance at getting the deal when they do need cash. I can not tell you how many times I have gotten deals just because of my persistence and follow up... Read More...

Question of the Week

Q - Hi Jeff,

          The seller has replied that he does not want a "Partial" and finds the "Full" too low.  How can I better explain that the "Split" is not a "Partial"? And in this case of the Split, if at the balloon due date the payor does not pay the balloon payment what happens?  Do you foreclose or do you negotiate new terms or modify the note?  What happens to the note seller's position? What happens? Thank You for your assistance ~ Ana M.

 

A - Hi Ana!

          The full purchase price wouldn't be so low if the note itself had more value, it is the note holder's fault that they structured the note poorly.  Low interest rate, long term and next to nothing down!

          The "Split" option IS a "Partial". In answer to your questions, in general, if the note payor is unable to pay the balloon payment when due the note seller will have a couple of options:

 

1) The note seller can pay off the note investor what is owed and foreclose himself (or extend the term and modify the note for the payor or whatever else they want to do)

2) Sit back, relax and let the note investor foreclose, take back the property, resell it, recoup their expenses and keep what is owed to them THEN if there is any money left over the note seller would receive the rest.

3) In rare occasions the investor might pay what is owed to the note seller what is owed to them and renegotiate the note with the payor directly.

 

Good question, hope this helps!  TWITA! ~ Jeff


For Discounts of up to 50% on selected AC and SOP Products check out our 2012 Spring Specials!


So you want to invest in or broker notes?

Been trying for awhile with limited or no results?

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