Armstrong Capital Newsletter
June 2009
Jeffrey R. Armstrong
President of Armstrong Capital
For all new subscribers, Welcome! If you have missed any of Armstrong Capital's E-letters just click here to read our Archived Monthly Email Newsletters!
Hello! I hope you had a relaxing Memorial Day holiday and that you are now rested and ready for the approaching summer. Of course, I did lots of bass fishing and got started on that summer tan. TWITA!
As I eluded to last month, in the note business we are seeing more positive signs of the next wave to come. Over the last two months we have had more closings than the four months prior and we know of two additional note investors/buyers that have stepped back into the ring. There are some small signs of real estate market stability across the nation and some forecasters are saying the economy is on a path to slowly start stabilizing as well. Both of which will make the note business blow wide open again. Make sure you are ready for it by getting as much current knowledge and education before the next wave hits.
One of the marketing methods that we use every day without even knowing it is "Direct Contact". It's just a question used as small talk to get a conversation started: "What do you do for a living?" We hear it all the time when we meet someone new, are at a networking meeting, at a friendly get together and even when we are talking to someone in line at the grocery store. Yet how you answer that question can determine whether the conversation continues or stops dead in its tracks.
Every entrepreneur and business professional needs a clear, concise and engaging way to answer the question "What do you do?" So here are some suggestions on how to come up with a unique answer of your own:
Know your audience or target customer, the seller financed note holder. Knowing exactly who would benefit from our service in the note business is critical. You need to be able to communicate ideas that they will recognize, so they will see how you can help them (or how you can help their clients). You should also be able to adjust your pitch, depending on your audience (i.e. directly to a note holder, real estate attorney, real estate agent, etc).
Understand what the other person cares about, his or her concerns or priorities.
Talk about your results, not how you achieve them. For example, instead of saying that you pay cash for notes, you might say we provide liquidity for individuals receiving payments on a real estate secured note.
Connect with your own passion and enthusiasm for what you do.
Pay attention to how people respond. The goal of an elevator speech is to get people interested and have them ask more questions. If they don't, you need to adjust what you are talking about so people can recognize the value or benefit you provide.
And remember less is more.
We purchase seller financed notes from individuals who are currently receiving payments on a mortgage that they have carried back to facilitate the sale of their property.
Put some thought into your elevator speech this month and see what you can come up with. Know that whatever you do come up with will definitely have people asking you more questions. Therefore, for some back up small talk, be prepared to answer them and to give them a scenario of how a seller financed note might have been created and how a simple transaction might take place.
Keep on marketing, it’s going to work! TWITA! J
Jeff Armstrong
PS - The June 26-28, 2009 Secrets of Paper workshop is at the end of this month in Los Angeles, CA. We do limit the workshop to a maximum of 25 students so make your plans to attend as soon as possible. You DO NOT want to miss the coming wave in the seller financed note business. Information and knowledge are great but it is useless unless you take action and implement what you learn. The Secrets of Paper workshop will not only give you the knowledge and information you need in today's note market but you will walk out with a plan to take action immediately AND have someone to lean on as you implement your plan.
PPS - This is your third
opportunity to sign up for the Cash Flow Exclusive™ e-zine. We’ve had a
great response to our new e-zine, and that’s one of the reasons we want to give
you one more chance to sign up. The funding sources and seasoned veterans in the
cash flow industry are excited about what we are doing here, and neither then
nor we want anyone to miss out. So, if you haven’t done so already, please
send an e-mail to
distribution@cashflowexclusive.com with the phrase “CFE Yes” in the subject
line. And, here is the link to your May CFE:
http://content.yudu.com/Library/A186gu/CFEMay09/resources/1.htm
Jeff's Speaking and Instructing Schedule
Location Date Event (click for info)
Agoura Hills, CA June 26-28, 2009 Secrets of Paper
Glendale, AZ July 13-17, 2009 Nouveau Riche
Atlanta, GA September, 2009 ?? Secrets of Paper
Glendale, AZ October 5-9, 2009 Nouveau Riche
Contact Jeff today for information about having him Speak or Teach to your group!
Note Business "Rainbow Package"
All newly redesigned and completely updated for 2008 the total "Rainbow Package" of Jeff's books including Scripts and Tips (with new industry documents disc), Every Single Profitable Note Marketing Idea In The World (almost) (with Note Holders Handbook on disc), Personal Cash Flow Prosperity (with 2 audio CD's), the Note Holders Handbook and the Glossary of Real Estate Note Terms. Purchased separately you would pay $216.22. But today you can get all 5 of Jeff's cash flow books for only $175.00!
So, you think you want to be in the note business? Then you need to learn the reality of the business step by step in the Secrets of Paper 101 - Audio Disc Set - A complete recording of the live SOP 101 beginner's workshop with workbook plus + click here for more info
Only $99 if you order it through this email (regularly $149)!
Jeff Armstrong is President of Armstrong Capital and was the Editor of the NoteWorthy Newsletter from 2006-2008. He is a member of the Million-Dollar Club, a Master Broker/Buyer, visiting instructor for the American Cash Flow Institute, Instructor for Nouveau Riche and the author of several best selling industry books. He can be reached by calling 800-845-3055, faxing 818-865-2323, e-mail jeff@armstrongcapital.com, or visit www.armstrongcapital.com and click on "Note Brokers" for answers, articles and information about his Master Broker services and how Armstrong Capital can help you succeed.
 | Powered by YMLP.com | |
| | ||