Armstrong Capital Newsletter

August 2010

Jeffrey R. Armstrong

President of Armstrong Capital

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Hello! Happy August!  I hope your summer is going well! This month I need to be straightforward with you (as I always am) because lately I've been hearing things from new people in the note business and there seems to be an illusion out there that the note business is easy.  I have always said that while the note business is simple it is far from easy, especially in the beginning.

While many people are already experiencing the joy and tribulation involved in running their own note business, many others are still considering starting or even expanding their existing the note businesses.  Those of you already in the note business are now contemplating the possibility of buying your first note!  If you are considering starting your own note business and then getting to the point of buying your own notes, you need to consider the good, the bad, and the ugly truths of the note business itself.

What is good about the note business? In my opinion, the the single greatest benefit of the note business can be summed up in one word -- opportunity. There are numerous opportunities to start and grow a note business, whether brokering or buying.  Probably the most desired opportunity of all is the ability to do what you want to do, when you want to do it and to have the money to do it with.  There are also many opportunities to learn everything you need to know about doing the note business from blogs and newsletters, articles, books, products, live workshops, conventions, webinars and forums.

What is bad about the note business? The prevailing myth that you can get rich quick. Yes, there are many people making good incomes in the note business and some people even manage those staggering numbers that are heard on the late night infomercials. But that isn't necessarily the reality of it.  The real, cold, hard truth is that it takes time to learn how to do the note business and it takes time to be a success in the note business. Once you have done your groundwork then you may well also achieve those amazing financial results, but many people give up long before and miss out on their opportunities.

What is ugly about the note business? The simple fact that scams abound. So many people buy into the myth of the note business as a get-rich-quick-scheme that they are willing to put down hundreds, even thousands, of dollars to buy into the dream. Many of the people touting these "successful" programs are not actually rich or successful themselves nor are they even practitioners, current or past, of the note business. In fact, their only income generated may be by scamming newcomers. So how do you embrace the good, avoid the bad, and ignore the ugly?

First you must explore your opportunities. Remember that the internet really is the information superhighway. Study and learn and question -- and continue to do all three even after you have started your own note business and even after you have reached your own success in the note business.

Second remind yourself, daily if necessary, that no one gets rich quick on in the note business but that the money is there for the making if you only put in your time and learn.  Learning isn't necessarily just book learning but also learning through your own experiences and the experiences of others in the note business before you.

Doing the note business is much like the tortoise and the hare. Slow and steady wins the race every time.

Third do not sign up for any scheme, program, or partnership that involves sharing your credit card information until you have thoroughly studied the situation from all angles. There are reputable and worthy opportunities that might involve a fee, but if they are worthwhile and reputable then they will not expire in 24 hours, there will be ample material available to study, and you will see evidence of the program's success.

Don't let all that is ugly and bad overshadow the true good that can be accomplished in the note business. The note business may not be for everyone and I have repeatedly educated people on that fact. But for those of you who the note business is for, you won't know until you try.  You can start your own note business, you can make it successful, and you can make it lucrative -- and it doesn't need to cost you tens of thousands of dollars.  You do need money for marketing but after that it's just your time, ingenuity, focus, effort, desire, knowledge and persistence.

The note business can literally be done from anywhere! That is what is truly amazing about being in the note business.

I hope that this clears it up for some of you about the note business in general.  For the others I hope this was a good reminder of why you started the note business in the first place.

That's it for this month, have a wonderful August! Keep on marketing, it's going to work! TWITA!

Jeff Armstrong

PS - The much anticipated Secrets of Paper 301 workshop, "Surviving by Brokering - Thriving by Buying" on September 25-26, 2010 in Los Angeles, CA will be here before you know it.  We are limiting the workshop to a maximum of 30 students so make your plans to attend as soon as possible, seats are filling up already, and you know I'm not just saying that.  You DO NOT want to miss the coming wave in the seller financed note business.  Information and knowledge are great but it is useless unless you take action and implement what you learn.  The Secrets of Paper 301 workshop will not only give you the knowledge and information you need in today's note market but you will learn the risks versus rewards of buying a note, the process to lessen the risk of buying your own notes, design your own plan to take action immediately, walk away with your own note buying criteria AND have someone to lean on as you implement your plan. Register TODAY! Hope to see you there!

So, you think you want to be in the note business? Then you need to learn the reality of the business step by step in the Secrets of Paper 101 - Audio Disc Set - A complete recording of the live SOP 101 beginner's workshop with workbook plus + click here for more info 

Only $99 if you order it through this email (regularly $149)! 

Jeff Armstrong is President of Armstrong Capital and was the Editor of the NoteWorthy Newsletter from 2006-2008. A current practitioner in the seller financed note business since 1991 he is a member of the Million-Dollar Club, a Master Broker/Buyer, visiting instructor for the American Cash Flow Institute, Instructor for Nouveau Riche and the author of several best selling industry books.  Visit www.secretsofpaper.com to learn about upcoming workshops and events and  go to www.armstrongcapital.com and click on "Note Brokers" for answers, articles and information about his Master Buyer services and how Armstrong Capital can help you succeed. He can be reached by calling 800-845-3055, faxing 818-865-2323, e-mail jeff@armstrongcapital.com.

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