Armstrong Capital Newsletter

July 2008

 

 

Jeffrey R. Armstrong

President of Armstrong Capital

 

 

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            Hello! Just last weekend we had a wonderful in depth, hands on Secrets of Paper 201 workshop.  The enthusiastic group of attendees walked out of the workshop with a different outlook on the note business and the confidence to move ahead.  The exercises and role playing sessions proved to be an effective demonstration of the reality of the business and the students are now better prepared to make their note businesses even more successful.  Congratulations to all who attended!

            If you haven't noticed, summer has finally arrived and the heat is on here in southern California .  Over the last month business for me has been steady with a higher than average response to my marketing coming in.  Usually, my personal statistics have shown that there is a gradual slow down in the month of July and then a larger drop in responses in August due to the "dog days of summer". Transactions are still being done but people at this time of year are often unreachable; out of town, on vacation or doing other summer activities with family and friends.  Just be persistent and keep pushing those partials and following up with the note holders that have already contacted you.

             This month I will continue to share with you the 35+ most common questions I receive from note brokers and consultants about how I run my business, along with the answers of course.  Let's get started:

 

13.  How do you give your quotes & in person or over the phone?

            I give 90% of prices to note holders over the phone but have also emailed prices back to them if we have been corresponding through my website submission form and email already.

 

14.  How do you find most of your notes?

            As you know my core marketing plan includes Direct Mail, Referral Network, Classified Ads, my website and my Note holders Handbook.

 

15.  What kind of mailer do you use for your direct mail?

            We send out letters for the initial mailing and send out postcards as a follow up.

 

16.  How many mailers do you send out each month?

            On average we consistently send out 1500-2500 letters per month and about 4-6000 follow up postcards per month.

 

17.  How many states are you currently mailing to?

            At this point we purchase lists of names in 10 different states.

 

18.  Do you use Bulk Mail or 1st Class Mail?

            After years of micro testing my direct mail program we have found that first class postage gets us the best response.

 

19.  Do you call people that you mail to?

            No, I have never tried to do a follow up "warm call" to people I have sent letters to but I have heard that some brokers do very well with that if they are able to get the phone numbers.

 

20.  Do you advertise in the newspaper?

            I advertise in various newspapers at different times and different intervals throughout the year.

 

21.  Do you invest in notes yourself?

            Absolutely, although 90% of the business that comes across my desk I send to various institutional buyer and note buyers I am able to cherry pick through the notes and pick the ones that meet my criteria.

 

22.  Do you service notes for other people?

            No, but Complete Cash Flow Services does!

 

23.  Do you use a credit line to buy notes?

            Not me, I have never been a fan of borrowing money to buy money.

 

24.    Do you broker other types of cash flows?

            Sure, all kinds of different cash flows and income streams come across my desk and we have been involved in many different transactions. Among others - Business Notes, Auto Portfolios, Lawsuit Funding, RE Portfolios, Structured Settlements, Lotteries, Retail Installment Contracts and even Cell Tower Leases!

 

25.    Do you modify notes?

            No, I have never had the need to modify a note.

 

                Next month we will continue with the final installment of the most common questions and answers that I get asked.  Keep cool and have a wonderful and safe 4th of July Holiday !

 

Keep marketing, it's going to work! TWITA! J

 

Jeff Armstrong

Jeff's Speaking and Instructing Schedule

         Location                Date                          Event  (click for info & registration)       

Note Business "Rainbow Package"

        New for 2008! I've been working on this project since early 2007.  All newly redesigned and completely updated for 2008 the total  "Rainbow Package" of Jeff's books including Scripts and Tips (with new industry documents disc), Every Single Profitable Note Marketing Idea In The World (almost) (with Note Holders Handbook on disc), Personal Cash Flow Prosperity (with 2 audio CD's), the Note Holders Handbook and the Glossary of Real Estate Note Terms.  Purchased separately you would pay $216.22.  But today you can get all 5 of Jeff's cash flow books for only $175.00!

Order TODAY! 

NEW FOR 2008!  Secrets of Paper 101 - Audio Disc Set - only $99!

           Complete recording of SOP 101 beginner's workshop with workbook plus + click here for more info 

Only $99 if you order it through this email (regularly $149)! 

        Get Yours NOW!    

Jeff Armstrong is President of Armstrong Capital and was the Editor of the NoteWorthy Newsletter from 2006-2008. He is a member of the Million-Dollar Club, a Master Broker/Buyer, visiting instructor for the American Cash Flow Institute, Instructor for Nouveau Riche and the author of several best selling industry books. He can be reached by calling 800-845-3055, faxing 818-865-2323, e-mail jeff@armstrongcapital.com, or visit www.armstrongcapital.com and click on "Note Brokers" for answers, articles and information about his Master Broker services and how Armstrong Capital can help you succeed.

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