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Tip of the Week
Did you know....
A
lot of note brokers are so busy
trying to learn the tricks of
the trade, that they neglect to
actually learn the trade.
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Upcoming Events
TBD 2012
Los Angeles, CA
Secrets of Paper
June 2012
Sacramento, CA
RE and Note Intensive
September 2012
Chicago, IL
Secrets of Paper
Fall 2012
San Antonio, TX
Note Symposium
Ask Jeff to come and speak
or teach to your group or at
your event!
Coming Soon
Exclusive
Note-able
Membership
with Videos,
Notes for Sale,
Training,
Tools
and Support! |
For Discounts of up to 50% on selected AC
and SOP Products check out our
2012 Spring Specials!
Quote
of the Week
"People seldom improve when they have
no other model but themselves to copy
after." ~ Goldsmith
 President's
Corner
Hi again! This week I wanted to
talk about websites just a
little bit. There is no
question about the potential
advantages a website offers for
a note business. But
having a poorly designed site
can actually send note holders
away.
Here is a list of 5 No-No's on
your note business website.
1)
Excessive text that requires
visitors to read the page.
It is recommended to have more
"white space" than text.
People these days have a bullet
point mentality so use short
tags that can be quickly seen
and read.
2) Extensive pop-ups, flashing
banners or video's that can't be
muted Too much movement or sound
can be distracting and annoying
to visitors.
3) Fonts, graphics or styles
that make your website look
dated. Be careful of using
clip art or cheap-looking
graphics that diminish your
professionalism. Look at
other websites in your industry
and get ideas for how to make
yours look current, contemporary
and relevant.
4) Muted, dull colors. It
is important to have an
attractive, eye pleasing
website. Colors elicit
emotion, and the right colors
can be very effective in
attracting and keeping visitors.
5) A home page that takes
several seconds to open or
requires too much scrolling.
Remember, Success Demands
Action! Keep on marketing, it’s
going to work! TWITA!
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Feature Article
H ow
Good Deals Go Bad
When a prospect calls you up, do
you consider that a deal? Some
people in the industry seem to
think that just because they
found a potential note seller
and filled out a worksheet that
it is a deal. That is far from
reality. It only gets to the
deal stage when a note holder
says yes and accepts one of your
offers, then you have a
transaction. As a Master Broker
for the private mortgage note
niche, a current practitioner,
speaker, teacher, trainer and an
experienced note broker and
buyer I have all kinds of
stories as to why a transaction
might not get to closing...
Read more...
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Question of
the Week
Q
- Hi Jeff,
How
is the note business doing this year, should I get back into it now?" ~ GT
A
-
Hello GT!
Thank you for the courage to ask what everyone else out there wants to know as
well. I'll try to keep it short, 2008 was one of the worst years in the
last ten that I have seen in the note business, 2009 and 2010 were little better and
(after just finishing up my year end calculations) 2011 was even better than
2010! Of the people that I have recently talked to that are actually
currently practicing in the note business the consensus is that 2012 is going to
be even better than the previous 3 years. I'm not saying we are going to
be "rolling in it" just quite yet, but I am saying the number of calls is up,
the number of acceptances is up and the number of closed deals is starting to
rise as well.
As far as getting back into it, well I am sorry you ever left. I'm not
exactly sure when you got "out of it" but things have changed. There are
some new general rules of thumb to go by when analyzing the notes that we will
and won't buy. There is a different circle of investors that are buying
notes in today's market. There are new and updated marketing methods that
are different now than they were just a couple of years ago. Review
Armstrong Capital's 2012 Broker Package (you
can download it on the
Note
Broker page HERE) and
that will catch you up with some
of the current note business
info.
Good question, hope
this helps! TWITA!
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For Discounts of up to 50% on selected AC
and SOP Products check out our
2012 Spring Specials!
So you want to invest in or broker
notes?
Been trying for awhile with limited
or no results?
Check out the most talked about, current and innovative educational tools,
training, mentoring, assistance and support services in the industry! Updated for
2012, click here to start growing your note business today!
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Newsletters click here for our
Archived Monthly Newsletters!
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If you have a note business question you would like to see answered in this
newsletter just
email Jeff!
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Get started in the
Note Business with the
Complete Note Business Starter Package - includes consultation's with Jeff!
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