Armstrong Capital Newsletter

October 2005

Jeffrey R. Armstrong, President, Armstrong Capital

Fall has arrived and is very welcomed here in Southern California. Fall brings change and with change comes renewed enthusiasm to keep our businesses on the road to success in the cash flow industry.

Last month I shared with you my “price letter”. The price letter is the letter I send to note holders if they seem agreeable or at least interested in the prices and options that I gave them over the phone. In my price letter I refer to my “analysis sheet” for the note holder. This analysis sheet shows the seller approximately what he/she might receive in the long run taking into account the interest and payments in the future in complete detail for each option. When you show them all of the details it puts our offers in the best light possible and shows them in real numbers they can understand much more easily.

My “Analysis of Cash Received by Note Seller” follows:

ANALYSIS OF CASH RECEIVED BY NOTE SELLER

Original Amount of Note $_______________

A) You have received _____ payments of $___________ =____________

B) You will receive $_______________ cash now. =____________

C) You will receive _____ payments of $_____________ =____________

D) You will receive $_________ when the balloon is paid. =____________

TOTAL (A+B+C+D) cash to be received by note seller. = $____________

Original Amount of Note $_______________

A) You have received _____ payments of $___________ =____________

B) You will receive $_______________ cash now. =____________

C) You will receive _____ payments of $_____________ =____________

D) You will receive $_________ when the balloon is paid. =____________

TOTAL (A+B+C+D) cash to be received by note seller. = $____________

I put this on a page all by itself and use up to four sections (if I have four offers). All you do is fill in the blanks and add them all up. It is really a great way to present the options especially when you are trying to steer them towards a partial type of option. As an added little tip, I like to highlight the totals with a green highlighter! Green means money and green also means go (or yes), just a thought.

The next time you send out a price letter add this one page to send along with it and follow up with them. It’s another great negotiating tool that you can use to possibly get a higher conversion (acceptance) ratio.

Keep on Marketing! Talk to you next month!

Jeff

PLEASE NOTE OUR NEW FAX NUMBER AND ADDRESS
Armstrong Capital
800-845-3055
fax 818-865-2323
PO BOX 6517
Westlake Village, CA 91359
visit our website at www.armstrongcapital.com

For more great strategies, don't forget to check out Jeff's informative cash flow books for Scripts, Tips, Marketing ideas and more! Click here today! http://www.armstrongcapital.com/AC Products.htm

Jeff's Newest Book,

Personal Cash Flow Prosperity:

How I Successfully Run My One-Man Note Business

with Tail Ends: How To Keep A Piece Of The Action

is available online for only $67.75 at http://www.armstrongcapital.com/ or by clicking on the "buy now" button below

Also, be sure to purchase Jeff's book combo package which includes his marketing book "Every Single Profitable Note Marketing Idea In The World (almost)" and "Scripts & Tips" for ONLY $75.00 by clicking on the "Buy Now" button below

Jeff Armstrong is president of Armstrong Capital. He is a member of the Million-Dollar Club, a Master Broker, visiting instructor for the American Cash Flow Institute, and the author of three best selling books. He can be reached by calling 800-845-3055, faxing 818-865-2323, e-mail jeff@armstrongcapital.com, or visit http://www.armstrongcapital.com and click on "Note Brokers" for questions and information about his Master Broker services, Mentorship program how Armstrong Capital can help you succeed.

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