| Dear friends: As we near the end of this academic year, I'd like to welcome you to our Spring 2019 issue of Broad Matters, a new publication from Michigan State University's Broad College of Business focused on our impact. I know your time is precious and demands for your attention are substantial, so I invite you to read five selected highlights of Broad faculty research, scholarly contributions and insights. Regards, 
Sanjay Gupta
Eli and Edythe L. Broad Dean
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| Fake your smile, anger your boss In a recent episode of the Spartan BizCast, professor of management Brent Scott explains how the “emotional labor” behind putting on fake smiles can lead workers to behave unethically. | |
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| Big data is watching what you watch What we tell people we watch, read and view online isn’t always so, and big data gatherers know it, associate professor of information systems Anjana Susarla discovered. | |
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| Exploring the economic impact of the great outdoors According to a report prepared by professors Roger Calantone and Shawnee Vickery, it turns out the Michigan tradition of “going up north” to hunt, fish and get away from urban living for a bit equates to a lot more money and jobs than previously estimated. | |
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| Turning mandates into opportunities Professor David Closs, founding faculty director of the Axia Institute, is working with Big Pharma to comply with and then capitalize upon new federal drug tracking regulations. | |
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