It Was A Bad Week For… Netflix, one of those hit by hackers slowing down the Internet, according to reports…
As the industry heads into the busy Easter weekend – well, busy in sales terms, not so much in terms of who’s actually at work or not – it’s good to be able to report some good news: Blockbuster’s out of administration and there’s some strong sales figures to report.
We’ll start with some of those strong sales and it’s good to see Artificial Eye celebrating success with the home entertainment release of Amour, the Oscar-winning tale of an elderly couple. Its home viewing bow was warmly received, first by journalists (it was our best reviewed title of the previous week) and then seemingly by consumers too. The Michael Haneke film shifted almost 8,000 units in its first week, an amount that topped recent awards-friendly releases, including the English language The Master. Its marketing campaign shows how well a company like Artificial Eye knows its customers, where it can find them and get the message out without spending a fortune or having too much wastage. What’s more impressive is that this achievement came without full supermarket support, unlike some of the titles it outdid. As Artificial Eye noted, it shows that there’s still a market for quality, subtitled films. The company’s Paul Diment said: “We're extremely happy with the week one figure of Amour. At a time when it's becoming even more of a challenge for Independent labels to gain support, Amour broke through with an impressive result. We succeeded in positioning it as one of the must see Oscar winners of the season, and supported the release with a carefully structured marketing campaign which included targeted social media activity as well as major online and broadsheet press.”
Off to a bright start on Monday March 25 and performing well has been Studiocanal’s Sightseers, a title we’ve featured here recently. The film is on target to do north of 10,000 units in its first week, a richly deserved reward for the hugely original British film. Its day one performance gave it a great start… Studiocanal’s Kelly Morris said: “"We are delighted with the performance of Sightseers. We had a great start to the week by winning Best British Film at the Jameson Empire Awards the day before release. There is so much love for this film and it is great to see how far word of mouth has spread, we're hoping that the sales will long continue and that the film will become a perennial British classic."
More good news, as it was announced that Blockbuster had been pulled out of administration, with retail experts Gordon Brothers acquiring the remaining stores in the chain. The stores – 264 in total following administrator Deloitte closing down some of its more unprofitable outlets – are remaining opening on a “business as usual” footing, with more than 2,000 jobs being saved along the way. In a statement, Gordon Brothers Europe, which acquired the chain through its TS 1973 Investment Holdings Limited subsidiary, said it would be making a “substantial investment” in the chain, using its existing trading platform, vast database and well known brand to move the business forward. It was going to add new product lines, new technologies and “better basic retailing” to turn Blockbuster into a profitable business. To that end, Gordon Brothers, which recently turned around the ailing Republic chain, has already moved swiftly to appoint for HMV commercial director Gary Warren to the role of managing director. The company’s ceo Frank Morton said: “We are delighted to announce the acquisition of Blockbuster. We acknowledge the industry is in transition; we know that we have a challenge ahead but there is still a market to be served. Blockbuster has a strong brand affinity and we believe that with the right mix of new product offering, new technologies, strategic management and marketing, we can bring new life to this high street staple. We look forward to working with employees, suppliers, landlords and other stakeholders to make this happen.”
And so the speculation as to where next for Blockbuster has started, particularly after Gordon Brothers ceo Frank Morton teased the industry with some ideas as to what a new look Blockbuster may or may not do. Music and accessories, such as headphones would be in, with digital out. And while acknowledging the decline in physical media, Morton said it wasn’t just like a tap turning off. Negotiations are now starting with various landlords across the chain over rents. Meanwhile, the industry has welcomed the move, not least because it at last means there’s some good news about our industry in the pages of national newspapers and across the Internet. BVA chief Lavinia Carey said: “It's welcome news that Gordon Brothers has bought Blockbuster and can see a future for so many outlets, which will be able to fulfil video fans' appetite for browsing in-store and maintain a presence on the high street at a time when opportunities for impulse buying and renting have been put under pressure by poor trading conditions. It brings a much needed lift in confidence to video entertainment and we hope it's just the first positive indication for our sector.”
Next stop: HMV. Negotiations between Hilco and suppliers are still said to be going on, with a deal likely to be announced some time soon. Much of the discussion concerns terms moving forward as and when the chain moves out of administration. One interesting sight this week was the removal of “Closing” signs at a number of stores earmarked for shuttering. It is believed that a touch over 20, as many as 25, of the stores originally scheduled for closure have been given a reprieve and are now restocking their dwindling product lines. It includes key stores in Manchester and Edinburgh and may even be a precursor to a better than hoped for outcome for the retailer. Not only have the stores themselves been heartened by the news, but it seems as if it’s a positive sign of things going forward…
We don’t have a picture of the week, but if we did, it would be this wonderful shot. It’s Darth Vader Lego minifigures queuing up outside HMV’s flagship store in London’s Oxford Street. The minifigures were gearing up for the release of Lego Star Wars: The Empire Strikes Out, the hilarious take on the Star Wars universe featuring animated Lego characters. The title was released by Fox, this picture was one of a number distributed around the Internet.
Sticking with retail, did you know, the average DVD cost £8.11 in 2012? A figure that actually rose on the previous year? Or that the average price of a Blu-ray last year was £13.69, down almost five per cent? Or that, ironically given the vilification of its stores for being too pricey, the average price of a Blu-ray in HMV stores and other specialists was cheaper than any other sectors, including supermarkets and home delivery? These facts and figures are among the many to be found in ERA’s yearbook, which we’ve been flicking through since picking a copy up from its offices. We’ve pulled apart some of the facts and figures for a feature on our website, head to www.theraygun.co.uk for more.
To the Curzon Soho where Clear Vision marked its move into new territory with a gala screening for its forthcoming release of Mission To Lars. The event was, like the April 8 home entertainment release itself, helping raise cash for charity Mencap. The event was attended by assorted famous types associated with the charity, including Alex James from Blur and writer Kathy Lette. The latter took part in a post film Q&A with Kate Spicer, the journalist whose odyssey to meet the drummer of Metallica, Lars Ulrich, with her autistic brother Tom is the subject of this feelgood flick, one of our favourite films of the past year. Tom Spicer himself, who is a Fragile X sufferer, was also attended the event, happily signing autographs for the attendees, who included a smattering of retailers. The gala screening event is the first part of an ongoing marketing campaign that. Clear Vision's Simon Allan said: "There will be activity in major film and music publications along with a PR campaign involving radio, film, music press and national broadsheets. There is also a large online campaign which will hit the biggest film and media sites such as Empire and The Sun online. Plus we have an exclusive interview with Lars from Metallica on the XFM Rock show.”
As we've noted here previously, Mission To Lars is what promises to be the first in a number of film releases from Clear Vision as the independent moves into pastures new in 2013. As well as retaining some of its ongoing franchises and deals, such as UFC and Marvel, it is also actively acquiring films. And it has announced a couple of other deals. It has picked up UK and French rights to the “gripping thriller” Eden (see more here) as well as the rights for the UK and much of the rest of Europe for the wonderfully titled South American grindhouse flick Bring Me The Head Of the Machine Gun Woman (website here). The former is due at cinemas in August, with DVD and digital to follow, the latter in September with home entertainment a month later. The company’s Gil Garagnon said: “The two above acquisitions are consistent with our strategy of supplementing our brand-focused business with carefully selected movies, to be released in several territories, in all formats (physical, digital) and all channels (theatrical, retail, online, TV).” Expect more announcements around MiPTV.
We’ve already talked this year about Second Sight’s ever-growing slate of classic titles it is giving sumptuous Blu-ray releases to – David Cronenberg’s Scanners is next on the slate, due in a gorgeous Steelbook version on April 8 – and it’s interesting to note too that it is continuing with its policy of selectively releasing DTV titles too. Next up from the company is I Didn’t Come Here To Die, an inventive horror about a group of youths who go to the American wilderness to set up a summer camp, only to see things go horribly wrong. Its earned its plaudits for its original and cliché-free take on what is a familiar starting point, as well as for its gory scenes. It will be followed by another original horror, the spookier Static, starring, among others, Milo Ventimiglia from TV’s Heroes. It’s due later this year and represents another important acquisition for Second Sight. The company’s Chris Holden said: “While classic library is still our core business we're continuing to find select horror titles for DTV release. It's a crowded market so the policy is to find interesting titles that may have been overlooked but often have good buzz about them. I Didn't Come Here to Die is a case in point and it's had a great reaction across the horror sites. We'll be following this with Static which is a more polished affair with a darker, creepier tone and is one which will build great word of mouth.”
And on to another original film, forthcoming horror The Facility, due from Momentum (or eOne Momentum, or eOne, but you know who we mean), The Facility. It’s based on medical testing that goes horribly wrong and interestingly was made by students from the National Film and Television School, working with production outfit Vertigo. Momentum’s Scott Monahan said: “The highlight of our release activity will be our partnership with Sci-Fi London with whom we will be running a bespoke competition alongside the infamous 48 Hour Film Challenge. The brief will be for entrants to cut their own alternate trailer for THE FACILITY using select elements from the feature, with the winning trailer being chosen by a panel of experts and shown before a screening of the film and Q&A on the Sci-Fi London Production Day the weekend prior to release. With the film being a first time feature from writer/director Ian Clark this activity fits perfectly, allowing budding filmmakers who perhaps don’t have the resources to enter the 48 Hour Film Challenge to practice the fine art of cutting a trailer. We will also have a targeted media campaign in place across press and online to hit core horror and film fans.”
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