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Tip of the Week
Did you know....
The
beginning is the most important
part of the work?
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Upcoming Events
TBD 2012
Los Angeles, CA
Secrets of Paper
June 2012
Sacramento, CA
RE and Note Intensive
September 2012
Chicago, IL
Secrets of Paper
Fall 2012
San Antonio, TX
Note Symposium
Ask Jeff to come and speak
or teach to your group or at
your event!
Coming Soon
Exclusive
Note-able
Membership
with Videos,
Notes for Sale,
Training,
Tools
and Support! |
For Discounts of up to 50% on selected AC
and SOP Products check out our
2012 Spring Specials!
Quote
of the Week
"Many have great ideas that
could change the world but get side tracked at the first sign of adversity. The
great find a way to make their ideas a reality no matter what comes their way."
~ Charley Johnson
 President's
Corner
Hi again! Hope your March is
going well! There is a great
quote that says, "Every no gets
you closer to a yes." In
reality, oftentimes, life is
just a series of no's. In
order to succeed in the note
business you must be prepared to
grow through the no's you are
bound to encounter.
Let me suggest a great training
manual to prepare you for the
no's you are sure to meet on
your way to success: Green
Eggs and Ham, by Dr. Seuss.
I have read that book hundreds
of times to my daughters when
they were little, and it is the
greatest salesperson preparation
you can have for a career as a
note broker.
First of all, Sam I Am is not
fazed by the constant series of
no's he receives. He
simply offers the same item in a
different package: with a boat,
with a goat, with a box, with a
fox, etc. A top
salesperson never hears no.
She listens to the tone of voice
and notices the mannerisms.
Then she makes a different
presentation with the same item.
She is focused on selling, not
on not selling.
Equally interesting is the
second character in the book who
represents the customer (note
holder). He is determined
not to taste the green eggs and
ham. He consistently says
no, even though he has never
tasted them before. He is
determined not to have a new
experience. Sam I Am wins
the "sale" because of his
persistence (follow up).
The customer finally decides to
test the product just to get rid
of the salesman. In the
end they both win. Sam I
Am gets the sale and the
customer loves the product - a
double example of not getting
stuck on no. The way to
yes is to be open-minded,
because it leaves room for yes
to enter. Yes is always
win-win.
I sure am glad I read this book
to my daughters when they were
young!
Remember, Success Demands Action! Keep
on marketing, it’s going to work! TWITA!
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Feature Article
Direct Mail Step by Step
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Some of the most
successful consultants
and note brokers are
those who use direct
mail. Direct mail
however, has two major
drawbacks. It is
expensive and difficult
to do correctly.
However, if it is
done correctly, it is
very lucrative. To
assist you in avoiding
the mistakes that I made
early on this article
will cover some of the
things I have learned
about direct mail. Like
every other approach in
the note business, you
must have a very
creative and
professional approach to
direct mail. Your
letters should be well
written and edited. Your
material should look
very professional. You
should be able to deal
professionally with the
response to your mail
campaign.
If you commit to doing
direct mail your phone
will ring regularly and
you will need to handle
the calls. It is foolish
to mail out 1,000 post
cards and when people
respond they only get a
busy signal. So either
upgrade your phone
service or mail out only
enough pieces to get a
response you can handle.
You may also want to
take a course on direct
mail, read books on copy
writing and learn how to
deal with the U.S.
Postal Service. All of
these skills are
necessary if you want to
use direct mail
successfully...
Read more... |
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Question of
the Week
Q
- Hi Jeff,
We loved being in your class and learned so
much. I have some questions and hope you will answer them for me. Would you tell me how you find seller financed notes at the court house? I believe you should only look back 6 months, is that what you recommend? We also had a conversation about advertising; what is small scale to start with? You mentioned money and numbers, I didn't get any of that info in my notes. Thank you.
~
D.C.
A
-
Hello!
Thanks for the email!
Searching for names and addresses at the county recorders office is a time
consuming task. All I remember is that we looked up on tapes of microfiche at
all of the recorded documents not older than 3 or 6 months. Now they might have
them online or on computers or something. Then you look for the states Security
Instrument (Deed of Trust, Mortgage, Land Contract) And when you find the
Security Instrument
you look in the upper right or left hand corner and it will say "When recorded
return this document to:" and there will be a name and an address. IF the name
is a Mortgage Company or Bank or other lender keep on looking. If the name is an
individuals name then you have found a seller financed note and you write down
the name and address and add it to your list. I remember when I did that way
back in the early 90's it took me 6 months to collect 200 names because of
number
of documents that are recorded every day here in LA county. I do not know
how many documents are recorded in your county but expect to look through a ton
of them to find a few. With that said you can also purchase names and
addresses of note holders from a
reputable list company, I can
give you some referrals when you
are ready.
A small budget marketing plan might include 500 letters per month, an ad or two
in some targeted Classified papers, internet marketing on some of the
free classified sites, attending a networking meeting once or
twice a month, building your referral sources and direct contact. You might be
able to do all of that for about $500 per month depending upon how much your
mailings will cost you. However please keep in mind that this is a real business
and that like any real business it takes time to get things started and time to
figure out if this business is really what you want to do. It is a big numbers
game and success is not related to how much money you spend on marketing but on
what you do with the responses once your marketing starts to work.
These are just my suggestions and opinions from someone who is currently in the
business and has been for over 19 years.
Good question, hope this helps! Hope this helps!
TWITA!
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For Discounts of up to 50% on selected AC
and SOP Products check out our
2012 Spring Specials!
So you want to invest in or broker
notes?
Been trying for awhile with limited
or no results?
Check out the most talked about, current and innovative educational tools,
training, mentoring, assistance and support services in the industry! Updated for
2012, click here to start growing your note business today!
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