www.armstrongcapital.com

October 22, 2014

www.secretsofpaper.com

     Volume 3  Note-able Newsletter  Issue 43     

President's Corner - Tip of the Week - Weekly Quote - Feature Article

Upcoming Events - Subscriber Question - Product Highlight


 
Resource Highlight

    

       In this last quarter of 2014 pump up your marketing efforts to end the year with a bang! 

       This video series will help you create the most effective marketing plan possible for your note business.

       Jeff's Art of Target Marketing for Note Holders Video Series  gives you the most current, comprehensive and detailed marketing information in the Note Industry from his proven & tested strategies! 

 

 

Click for more info and to order TODAY! When you order in October you will also receive my E-book "Every Single Profitable Note Marketing Idea in the World (almost)" for FREE!

Tip of the Week

      Did you know...

 

What you do and say in the beginning of the very first contact from a note holder. more than anything else, will determine the outcome.

 


Upcoming Events

December 2015

     Chicago, IL

     Leadership Training

     Renatus

 

February 2015

     New York, NY

     Secrets of Paper

     Renatus

 

TBA 2015

     Los Angeles, CA

     Secrets of Paper

 


Ask Jeff to come and

speak or teach

to your group or

at your event!


Quote of the Week

 

A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
                                                            ― Roy H. Williams


President's Corner

       This October I am sharing one thing that I have learned over the years about being self employed and independent in the note business.

       This week I would like to point out the fact that note professionals are problem solvers and very creative. In my early years I did mostly full purchases and did not give much thought to what the industry calls partial purchases.  That was a big mistake because as business got more competitive I saw my pipeline getting smaller and smaller.  I eventually figured out what I preach to everyone from the beginning, to push the partials. I began to emphasize partial options more when presenting note holders with prices for their notes and eventually became very good at getting them to accept partials (which are much more likely to close) rather than having them sell the entire note.  There are at least twenty-seven or more ways to buy a note and as note professionals we need to be able to solve the problems that the note holders put in front of us in creative ways. Remember, Success Demands Action! Keep on marketing, it’s going to work! TWITA!

 


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Feature Article

Examining the Mind of a Note Holder Part 2 of 3

        Marketing for notes is more than just sending out a postcard or building a website. There are many reasons why a note holder responds to your marketing efforts and then subsequently accepts an offer on their note. Read More..


Question of the Week

Q - Hi Jeff,

          If someone calls in on a note and wants a generic range of pricing (which they all do) is there any numbers that you throw out as a general rule of thumb or guide (EX: 75-85 cents on the dollar, or a common discount amount, etc.) along with making it very clear that it all depends on credit, appraisal, title etc?

                                                            ~ Trena

Hi Trena!

          Thanks for the email! If they are just asking for a range I usually tell them 60-80 cents on the dollar. There are some note buyers that will pay up to 85 cents on the dollar for really good notes, but those are few and far between. So allowing for something for yourself as a broker fee leaves up to 80 cents on the dollar for the note holder (of course depending upon acceptance of credit, appraisal, title, etc). My personal statistics on average pay prices on closed deals right now are about 72 cents on the dollar. Hope this helps!                      

                                                             ~ Jeff


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