www.armstrongcapital.com

 December 28, 2016

www.secretsofpaper.com

     Volume 5  Note-able Newsletter  Issue 52     

President's Corner - Tip of the Week - Weekly Quote - Feature Article

Upcoming Events - Subscriber Question - Product Highlight


 
Resource Highlight

      

       2016 is just about over! Did you track your marketing efforts this year? Are you getting the responses you are looking for? Were your results this year what you wanted?

       Resolve to pump up your marketing efforts in the new year!  Now is the time to create the most effective marketing plan possible for your note business. Jeff's Art of Target Marketing for Note Holders Video Series  gives you the most current, comprehensive and detailed marketing information in the Note Industry from his proven & tested strategies!   

 

 

Click here for more information and to order TODAY at a special price of only $99!  Order in December and receive the Note Holder's Handbook in E-Book format for FREE! TWITA!

Tip of the Week

         

Did you know...

 

     In the beginning, speaking with and negotiating with a note holder can be terrifying.  With experience (time on the water), these activities will become natural.

 


 

Upcoming Events

 

December 2016

    NoteCon 2016

    Lifetime Access!

 

April 27-30, 2017

     PS Note Symposium

     Las Vegas, NV

 

2017

     Secrets of Paper

 

TBA 2017

 

     New York, NY

     Scottsdale. AZ

     Chicago, IL

     Atlanta, GA

     San Jose, CA

 


Quote of the Week

 

Perseverance is failing 19 times and succeeding the 20th.

                                             ― Julie Andrews



 President's Corner

       This month I am writing about ways to build rapport and trust with note holders. Another suggestion is to focus completely on the person to whom you’re speaking and to treat them as the most interesting person in the world.

         Be present with the person to whom you’re speaking and make sure you are paying close attention, asking good, thoughtful, relevant questions and listening well. Do not focus on the phone in your pocket, the siren on the fire engine driving by or the person who just walked in the door. Give the person you’re talking to your undivided attention.

          If you ask people who they are most interested in, the majority will say themselves if they answer honestly. So treat your note holders as if they’re incredibly interesting. Ooze caring, empathy and understanding while keeping in mind that these feelings must be genuine.

          Building trust and rapport with a note holder is a big key to your success in the note business. Remember, Success Demands Action! Keep on marketing, it’s going to work! TWITA!


If you need a Valuation Estimate or an Appraisal of today's cash value of your secured or unsecured notes, for the purpose of Estate Planning, Financial Planning, Income Statement Preparation, Balance Sheet Preparation, or any other purpose we can help.

Read more and contact us today.


 

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Feature Article

The Three P's

       Patience, Persistence and Perspiration is a powerful combination in staying motivated, marketing the note business and for ultimate long term success...Read More...


Question of the Week

Q - Hi Jeff,

          Wow. I called this guy to let him know what our offers were for his Note and BLEW my ear off. He said that I had greatly insulted him after he spent 20-years building the value of a property to $60.0K and we were ONLY willing to offer him 20-something thousand and that we were a bunch of crooks. I attempted to explain that his Note carried a VERY low interest rate and did not have the market value he thought it did. He didn't want to hear it and only kept berating me. I was very close to just hanging up on him but didn't. Any recommendations for the future should something like this come up again?

                                                     ~ Bob S.
A - Hi Bob!

       Well, this could be a case of not educating the seller on the very first phone call. On that first phone call as you are building rapport and finding the need you are explaining the negative factors to the seller. Just as you mentioned the low interest rate, low down payment, long term, odd type of property, short-term balloon, etc. Whatever is a negative characteristic you are educating the seller such as "Oh, you only have a 5% interest rate on your note? Why did you give the buyer a 5% interest rate? IF the seller could qualify for a 5% interest rate, what didn't they go to a bank and get a loan and give you 100% of your money? Our underwriter's are not going to like the low interest rate. That is really going to bring down the value of your note."
       For every negative characteristic you are explaining this to the note holder and by the end of your first conversation they might even be thinking that their note is worthless. So when you come back to them with ANY kind of an offer they will be grateful AND if they really need the money may even accept one of your options. In addition, you will never be berated again for offering to buy their note at a discount because they will know up front that their note isn't worth as much as they thought is was. Good question, hope this helps! Hope this helps!
                                                       ~ Jeff


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