When Gabriela Longfish launched her Fringe pattern
in August of 2017 she had no idea what was coming next. The pattern, which is for a woven blouse and dress, was an immediate success and, a year and a half later, continues to account for 30% of her revenue. Longfish isn’t 100% sure what it was about Fringe that customers liked so much.
“I sort of feel like it’s chasing a rainbow,” she says. “I tried using the same logic with my next design & I was able to avoid the zipper, but the result wasn’t the same.
It turns out that what Longfish experienced is very common among
designers: one or two patterns far outsell all the rest.
she found out, it’s impossible to predict for certain how a
will do in the marketplace.