Armstrong Capital Newsletter
December 2008
Jeffrey R. Armstrong
President of Armstrong Capital
For all new subscribers, Welcome! If you have missed any of Armstrong Capital's E-letters just click here to read our Archived Monthly Email Newsletters!
Happy Holidays! Now that the elections are over, it is my hope that things will settle down in the economy and the real estate market and we can really get back to the business of helping people get the cash they need by selling all or part of their note when they have no other options.
With so many note brokers and investors using email and the internet in their businesses I'd like to address email communication. The advent of email began an era of immediate communication. It is also an era of shortened attention spans and fierce competition. While technology allows you to get your message through, how can you be sure it's receiving any attention? Here are some tips:
- Before writing an email, ask your self, "Why am I writing this?" When you have the answer, state it clearly and concisely, right at the beginning of your message. I receive countless emails every month that are mere fragments of what the sender is trying to get across to me resulting in questions and more emails going back and forth and wasted time.
- Use correct grammar and punctuation, and proof read the email message for typos before you hit "send". Nothing is as urgent as you think. Sending emails using "texting" shortcuts and abbreviations is very unprofessional.
- Edit your message. Make sure you told the reader what they need to know to make a decision or take action and that you have eliminated any unnecessary information.
- If you need to include any supporting information, use easy to see bullet points or short paragraphs.
- Write a subject line that tells the reader exactly what the message is about and allows the reader to file or find the message easily. At the very least put in one or two words like "quote please", "info needed" or "quick question". An email with "no subject" usually gets deleted.
- Check the tone. Read over the message to make sure the tone is not likely to be too abrupt or otherwise offend the reader. A subject line or email text in CAPITAL letters may be taken as screaming, yelling and offensive. Keep it amicable and professional, you don't want to burn any bridges.
- Use active, clear, concise language. Avoid passive language that can weaken your message and confuse readers, pompous language that can get in the way of your message, jargon that readers might not understand and unnecessary words that clutter up the email.
- Make sure the subject is appropriate for email. If the content is sensitive or confidential, use another communication method (phone or in person) rather than sending an email.
The bottom line is that when you are communicating in the note business via email, keep it professional. Even though we get to work in out pajamas or our shorts and t-shirts just remember that this is a real business so treat it as such. TWITA!
Have a wonderful Holiday Season! Talk to you next year! Keep on marketing, it's going to work! J
Jeff Armstrong
Jeff's Speaking and Instructing Schedule
Location Date Event (click for info & registration)
Glendale, AZ December 15-19, 2008 Nouveau Riche
Westlake Village, CA March 2009 Secrets of Paper
Glendale, AZ April 6-10, 2009 Nouveau Riche
Orlando, FL May 21-24, 2009 Growing Wealth Convention
Glendale, AZ July 13-17, 2009 Nouveau Riche
Glendale, AZ October 5-9, 2009 Nouveau Riche
Contact Jeff today for information about having him Speak or Teach to your group!
Note Business "Rainbow Package"
All newly redesigned and completely updated for 2008 the total "Rainbow Package" of Jeff's books including Scripts and Tips (with new industry documents disc), Every Single Profitable Note Marketing Idea In The World (almost) (with Note Holders Handbook on disc), Personal Cash Flow Prosperity (with 2 audio CD's), the Note Holders Handbook and the Glossary of Real Estate Note Terms. Purchased separately you would pay $216.22. But today you can get all 5 of Jeff's cash flow books for only $175.00!
NEW FOR 2008! Secrets of Paper 101 - Audio Disc Set - only $99!
Complete recording of SOP 101 beginner's workshop with workbook plus + click here for more info
Only $99 if you order it through this email (regularly $149)!
Jeff Armstrong is President of Armstrong Capital and was the Editor of the NoteWorthy Newsletter from 2006-2008. He is a member of the Million-Dollar Club, a Master Broker/Buyer, visiting instructor for the American Cash Flow Institute, Instructor for Nouveau Riche and the author of several best selling industry books. He can be reached by calling 800-845-3055, faxing 818-865-2323, e-mail jeff@armstrongcapital.com, or visit www.armstrongcapital.com and click on "Note Brokers" for answers, articles and information about his Master Broker services and how Armstrong Capital can help you succeed.
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