 President's
Corner
I once saw a handwritten note
above a jar for tips: “If you
fear change, leave it here.”
Yes, the note industry is
changing right before our eyes
and it’s nothing we haven’t seen
before. But you need to adapt
and adjust your business to the
current note market.
We all fear change. Yet we all
want to change. Sometimes, no
matter how hard we try, we just
can’t seem to make it work.
One problem is we want change to
happen overnight. We go on
extreme diets or change business
direction suddenly. We want to
be able to push a button and
immediately get from one place
in our life to another.
Change is a process, not an
immediate outcome – a journey,
rather than a destination. When
you plan on making a change
recognize you will go through
several stages.
Contemplate. You start
thinking about your goals, but
they still seem unachievable.
Reframe. You start saying,
“This is going to happen; I can
make this work.”
Plan. You convert desires
into specific, realistic actions
you can take.
Commit. You make a real
commitment to your goals and
plan.
Try. You begin to make
changes, but you’re
inconsistent; you fall back into
old patterns.
Now comes the critical, hard,
part of the trip.
Recommit. You remind
yourself of your goals, your
plan and your belief that you
are capable of success. You
start again.
Make it a habit. You
consistently change your
behavior. The most
difficult stage of change is
when you’ve come partway but
haven’t left the old ways
entirely behind. Experts say it
takes at least a year for change
to become a habit. So be
patient with yourself and
others. Change takes time.
Remember, Success Demands
Action! Keep on marketing, it’s
going to work! TWITA!
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