WILLIAMS INDIFFERENT TO ISRAEL KILLING OF PALESTINIAN CHILDREN
A few years back Pharrell Williams founded the community organization "From One Hand to Another". Its stated mission is to “change the world one kid at a time”. Last year alone Israel killed over 550 Palestinian children. Despite this as well as direct appeals to Pharrell Williams to honor the cultural boycott of Israel, Pharrell Williams is still scheduled to perform in Tel Aviv (a few weeks before arriving in SA for his Woolworths tour). By performing in Israel as well as collaborating with a store that trades with Israel, Williams is coming across as indifferent to the suffering of Palestinian children. As some have put it, Williams is turning out to be a "political disappointment." Click here for more info.
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NEW YORK TIMES: PHARRELL WILLIAMS TO FACE PROTESTS IN SOUTH AFRICA OVER ISRAEL LINKS
The New York Times (click here
), Rolling Stone Magazine (click here
) and other international media are reporting on the expected BDS and Palestine protest actions during US artist Pharrell William's upcoming Woolworths South Africa tour. Activists are unhappy with Pharrell's upcoming Israeli concert as well as his collaboration with Woolworths (which is currently facing --due to its Israeli trade-- one of the longest-running and largest consumer boycotts the country has seen since the dawn of democracy).
The Woolworths "AreYouWithUs" marketing campaign with Pharrell Williams is back-firing. Rather than garnering positive publicity, the company's collaboration with Pharrell is instead inadvertently bringing more attention to the #BoycottWoolworths campaign. For example, last month a #BoycottWoolworths Pharrell Williams spoof video went viral within hours of its release (click here to watch
By performing in Israel and not delaying his collaboration with Woolworths (till the company ends its trade with Israel) Pharrell Williams is about to face one of the biggest backlash any artist has faced in South Africa since Apartheid. Click here for the New York Times article.
PHARRELL WILLIAMS YET TO RESPOND TO #BOYCOTTWOOLWORTHS LETTER
BDS South Africa has previously written to Pharrel Williams urging the artist to delay his collaboration with Woolworths till it ends its Israeli trade.