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More important than making money or helping other people is... taking care of your own health.

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President's Corner

       Happy New Year! May this be your most healthy and prosperous yet!  For this first issue of 2015 I want to share with you a short story.

       There was a man taking a morning walk at the beach. He saw that along with the morning tide came hundreds of starfish and when the tide receded, they were left behind and with the morning sun rays, they would die. The tide was fresh and the starfish were alive. The man took a few steps, picked one and threw it into the water. He did that repeatedly. Right behind him there was another person who couldn't understand what this man was doing. He caught up with him and asked, "What are you doing? There are hundreds of starfish. How many can you help? What difference does it make?" This man did not reply, took two more steps, picked up another one, threw it into the water, and said, "It makes a difference to this one."

       The note business is about helping people.  No matter how big or small the note, no matter how large or small our commission and no matter how long or short a transaction takes to close we are helping note holders get the cash they need. This first week of the year I would just like you to think about the question, "What difference are we making in our note business?" Big or small, it does not matter. If everyone made a small difference, we'd end up with a big difference, wouldn't we?

      Remember, Success Demands Action! Keep on marketing, it’s going to work! TWITA!

Question of the Week

Q - Hi Jeff,

          I'm putting together a direct mail program and just got off the phone with Scott Arpan of Advanced Seller Data Services. He suggested that I ask you your suggestions on criteria about the note holder and note that would be necessary from my perspective when ordering names and addresses of note holders (i.e. amount range, how old, name of buyer/seller, address, etc). Could you supply me with this information? Thanks.

                                                             ~ Don

Hi Don!

          Thanks for the email! Yes, I have been doing direct mail for note holders for over 23 years now and here is some of the criteria I use when ordering names of note holders:  Note amount $20,000 and up, Note age less than 6 months gets best response (for me), I choose entire states rather than picking individual counties, I want my names to be de-duplicated (so I do not send 3 letters to one person at the same time, if they have multiple notes that is fine but I just need their name and address one time) and I only want names of note holders that are a person’s name (i.e. I do NOT want names and addresses of LLC’s, Habitat for Humanity, Corporations, banks, mortgage companies or other).  These few criteria have been tested for my note business over the years and now serve me well.  Hope this helps!

                                                              ~ Jeff

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