What are we doing?
Tooling is already completed and production is the next step so we are already well ahead of the game and right on schedule for the first run to arrive on time. Our 1:18 and 1:43 scale models will be produced in resin, not diecast metal as has been the norm for the industry for some time. Being resin the models will not have any opening parts and the steering will be fixed in position.
Having been in the industry for over 10 years and being collectors ourselves the two main problems facing the industry are pricing and development/production time. Prices are climbing and production is slowing. When we initially spoke with DJR late last year these were the points that we all agreed needed to be fixed.
We had already located and chosen a new factory in China that could produce in resin to the standard that we expect, to the schedule we set, and at the price we need. With the DJR cars we will be able to bring the current season cars to market close to mid season and, for the 1:18 specifically, cheaper than previous years. We do understand that collectors are used to opening parts on their 1:18 models however by bringing the models out faster and having the 1:18 models retail for under $200.00 including GST the benefits are clear.
In our original discussions with the factory we made the stipulation that if you had a diecast FG Falcon and one of our resin FG Falcons on the shelf next to each other you should not be able to tell the difference. We will have full interior detail and being closed body there will be no panel gaps or uneven body panels. We have also specified the best quality decals to be used to ensure the best presentation possible. With today's complicated liveries (especially the honey and devils cut cars) only the best will do to represent them the way they should. We had the 1:18 and 1:43 first shot samples with us at the Clipsal event which were viewed by the DJR team, DJR Team Mates members, as well as a couple Apex Replicas retailers and the reaction was massively positive. Not a negative word to be heard.
For 1:43 scale, resin is already widely accepted and increasing in popularity for it's quality and presentation.
What are we making?
We are already well advanced with the first two models which will be the 'Premium pair' cars from the 2011 Bathurst 1000. Produced in both 1:18 and 1:43 scales the #17 Jim Beam 'Black' car of Steven Johnson and David Besnard plus the #18 Jim Beam 'Bonded' car of James Moffat and Matt Halliday will be production ready in only a matter of weeks. With these two being the first runs with this factory we will be in China to supervise production first hand to ensure everything is right before shipping.
Once these cars are through and the system working well we will then give the go ahead for the three 2012 team cars to go into production which by then will be production ready also. These cars will be based on how they ran at race 1 at the Clipsal 500. For all of our V8 Supercar production each model will be based on a specific race, not a generic season car, to give each model some actual history. We are spacing out production on these to firstly not flood the market and cause a drain on collectors and fans funds but also to ensure any bugs are ironed out of the system as early as possible.
When will they arrive?
We are currently pushing for the first releases in this range to be in stock by mid year.