 President's
Corner
This year marks the 22nd year I have been
in the note business. From
being an actual practitioner in
the business and watching the
relevant markets this year looks
to be a phenomenal growth year
for the note business. I want
you to get your share of the
growth that is coming.
Stupid is as
Stupid Does - I recently read a
book entitled The Milkshake Moment: Overcoming Stupid Systems, Pointless
Policies, and Muddled Management to Realize Real Growth by Steven S. Little.
Mr. Little travels quite a bit and tries to maintain a positive attitude despite
the frustrations of traveling these days. He rewards himself with a
vanilla milkshake when he reaches his destination.
On one such occasion he
called hotel room service to order his "prize". Little learned they did
not have a milkshake on the menu. He could order a bowl of vanilla ice
cream and a glass of milk to make his own, but the "system" did not enable the
employee to put the two together. Stupid system, milkshake moment.
The book gives practical
advice to help break down the barriers to business growth and offers five key
growth principles:
1) Foster "grow"
versus Status quo. The drive for organizational conformity can cause the
loss of a moral compass or an ability to think rationally about achieving real,
sustainable growth.
2) Put purpose
before profit. The purpose of any organization is to identify and fill the
relevant needs of those it serves.
3) Solve the "people
problem" problem. Focus on creating an environment where the people you
work with can thrive.
4) "Insource"
crucial judgment. Outsourcing might work for certain routine tasks, but
keep the most important functions inside the organization to tap into the
collective internal wisdom
5) Care for
customers. Focus on growth by removing self imposed barriers that keep you
and the people you work with from truly delivering.
Remember, Success Demands Action!
Keep
on marketing, it’s going to work! TWITA!
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