So, your business has begun to take off.

You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers.  Don’t be alarmed by this next statement.  That’s relatively easy.

You can be the one to develop a product or service, promote it, and support it when you are a small operation.   But what if you need to repeat the process of positioning, selling, and supporting your product ten thousand or more times as often as you do today?

What could go wrong?

It’s worth repeating my every three million dollar crisis insight.  You will have recurring crises as you grow your business.  These are predictable and usually arrive in the same recurring order, and often with every $3 million in additional annual gross profit from revenues as you grow.

Your first two predictable growth crises

The first crisis is financial, funding the business, development, inventory, and marketing. The second crisis is organizational. At about the twenty-employee level, the organization is too large for one person to handle internal operations, and a new level of management must be inserted between the founder and the existing team, causing communication and control issues that many founders have not experienced.

And the third predictable crisis is… To read the rest of this post, click here to go to Berkonomics.com.