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The 6th Annual Global Mixx Music & Lifestyle Retreat announces 2012 event locations and new partners
Global Mixx expands to 2 locations
Las Vegas - Spring 2012 and The Dominican Republic - Fall 2012
CHICAGO (August 23, 2011) - In today’s ever changing times, the music industry has seen many changes due to new technologies and a transitioning economy. As these changes occur, the 6th Annual GMIXX Music & Lifestyle Retreat planned for Labor Day Weekend, 2011 in Punta Cana, Dominican Republic has been rescheduled for 2012 in 2 exciting locales one in Las Vegas, Nevada Spring of 2012 and a fall retreat will be in the beautiful resort city of Punta, Cana Dominican Republic.
The GMIXX Music Group has brought on two new partners, Brand Strategist Vern Goff and Music Executive and DJ Charles Dixon to the company in expanding the brand into different business ventures and interests. The Global Mixx Music Retreat launched in 2006 having co-founded the first Core DJ Retreat with Founder and President, Tony Neal in 2005. Since then, GMIXX has produced five music conferences with participants ranging from Grammy-award winning superstar lyricists Kanye West and Common to award winning songwriter/producer Bryan Michael Cox.
During the company's restructure and exciting changes, Global Mixx Founder and President, Mary Datcher states, "As a business person, it was important to make the 'smart' decision in postponing our annual GMIXX Music Retreat. With the addition of our new partners, Vern Goff and Charles Dixon, we had to weigh all aspects of bringing the music conference to a competitive level to match what new marketplace demands; music business dynamics that welcomes a consumer connection in building attention and attractions." Ms. Datcher goes on to add, "I am very pleased with our decision and we've already begun building a more powerful and effective business model with our new business partners on board."
This new direction in 2012, will allow the Global Mixx brand’s vision to continue while providing additional opportunities for independents and industry professionals to learn more about the music business.
Companies that have participated with Global Mixx have included: Myxer.com, Bad Boy Entertainment, Atlantic Records, Remy Martin, Vitamin Water, Def Jam Music Group, Courvoisier, Jive Records, Patron Liquor, Interscope/Geffen/A&M Records, Capitol Records, Red Bull, The Recording Academy (NARAS), Digiwaxx, Microsoft Zune and Universal Music Group to name a few.
More specific details about the Global Mixx Music Retreat will be available in the coming months.
About Global Mixx: The Global Mixx Music Retreat is an exclusive music and marketing gathering that educates and empowers the Urban Music community in a relaxed environment. Over the past four years, the Global Mixx has attracted the top radio, college, club and street DJs from around the country and overseas during this impactful weekend. The conference has grown to encompass record label executives, marketing agencies, aspiring artists, songwriters, producers, artist managers, entertainment attorneys and various brands trying to connect with key ‘trend influencers’.
About On the Street Promotions & Marketing: Mary Datcher is the Principal and Founder of On the Street Promotions & Marketing and has 22 years of experience in the music and marketing industry. Ms. Datcher has worked with over 200+ companies, consulting and developing strong street marketing campaigns, producing national and regional programs, branding lifestyle concepts and artist development projects. On the Street Promotions & Marketing has produced several music driven events in the past that have included the Chicago DJ Summit and VIP events that featured artists such as Jaheim, Eve, Chingy, Faith Evans, Raphael Saddiq, Alicia Keys, DJ Tony Touch, KRS-1, Luther Vandross, Kanye West, Common, and former NBA star, Antoine Walker. On the Street Promotions continues to raise the bar of developing Urban marketing concepts to the next level through a unique and diverse approach on various campaigns. Clients have included: American Family Insurance, Rushmoredive.com, Tanqueray, Baileys, Nike, Salem (RJ Reynolds), Seagram Americas, Cingular Wireless, Effen Vodka, Target, HBO and Frontline Marketing among others. On the Street Promotions & Marketing is headquartered in Chicago, Illinois.
About Vern Goff: Vern Goff is President/Chief Marketing Strategist, Emerald City Communications Marketing Group a boutique marketing and communications consulting firm based in Washington, D.C., and an international subsidiary, “Fahrenheit Communications,” with offices in Paris, France.
Emerald City Communications and Marketing are highly regarded experts on influencer marketing and branding strategy for urban and multicultural consumers; sponsorship ideation and activation, celebrity and talent booking, media relations, brand integration, entertainment promotion and licensing; advertising, event concept and management; cause marketing, and artistic programming ideas that enhance brand launch, market expansion, and brand profitability.
With nearly two decades of experience as a reference, Vern Goff continues to be one of the most sought after Marketing/Business Strategist in the USA, and internationally. Named one of the “Top 50 African American Women in Marketing” (2005/Black Noir Magazine”), and “Outstanding Alumni” (2011 Northeastern U), Ms. Goff is recognized as a leader in both business and government sectors and brings an inimitable record of experience, creativity, maturity and achievement to client projects worldwide representing such diverse clients as the KORA Awards, Johannesburg, S.A, tourism projects in Israel, Italy, Paris; the Annual Caribbean Fest, Azz Festival, over 65 NBA and NFL athletes, a variety of national recording artists, variety of Fortune 100 brands; Producer, NCNW’s then 7-City “Black Family Reunion (with 2.5 million attendees), national organizations, Precious Times Magazine, MLK Memorial Weekend events, and the conception and production of the innovative 4,900 square foot branding exhibit, “Living in Color” a Celebration of Heritage and Home” in association with the Congressional Black Caucus Foundation with partners Wachovia/Wells Fargo, Panasonic, General Motors, Procter and Gamble, Nielsen Media, and others – drawing 25,000 visitors.
About Charles Dixon: Charles 'Sir Charles Mixin' Dixon has long been a force behind radio programming and promotions. Charles is a bonafide triple threat - a successful music producer, DJ, and promoter. The first R&B mixer ever to join Music Choice, Charles continues to satisfy the satellite television channel’s 36 million soul-starved listeners with The R&B/Hip-Hop Mixtape, his self-produced weekly music series. Now in its fifth year, The R&B/Hip-Hop Mix tape’s blend of classic soul and hip-hop has garnered rave reviews from fans around the world. As the founder of Sir Charles Independent Productions, he markets and promotes music by a wide range of artists from Grammy Award-winning producer Kay Gee (Zhane) to R&B/pop superstar Beyonce. Charles keeps his ear to the streets and tests out new music every weekend when he spins at the Coffee Shop Lounge, one of New York City's trendy hot spots. Sir Charles held key record label positions, serving as head of DJ Promotions at TVT Records and later as Senior Director of Mixshow Promotions at Columbia Records. In 2003, he decided to take the entrepreneurial leap and start his own production and promotions company. His services are now available to all record labels through Sir Charles Independent Productions (SCIP).
For more information on becoming a Global Mixx sponsor or event partner, please contact: Vern Goff - emeraldcitycomm@aol.com (202) 488-1124
For Global Mixx general event info, scheduling and panel participation, please contact: Mary Datcher - maryd@globalmixxmusic.com (773).969.7790
For DJ attendance and participation, please contact: Charles Dixon - sircd@mac.com
(201) 233-0413
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