Before you choose a template website...
Make sure that it gives you:
The ability to add as many pages as you want.
The ability to change any pre-loaded articles.
The ability to add "capture forms" and offer special reports.
The ability to make changes/additions without assistance from the service provider.
Unlimited space in all pre-set areas.
A blog function - or the ability to attach a Wordpress blog.
AND ... Make sure YOU will have ownership of your own domain name and that you are listed as the contact.
If You Want Those Holiday Season Listings...