Hello ,

• Email Marketing: Here comes the final of five weeks exploring social media marketing ways to increase your exposure.
• Dave's books:  This week we feature "Extending the Runway." 

Email open rates: Your best marketing test

No–one needs to tell you that mobile readers now outnumber desktop readers for your message.  A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices.  Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence.

So the very first thing to be sure you cover is that all of your communications are responsive – able to display text, photos and video clips equally well on smartphones, tablets and desktops.   If you have not done so, let Google tell you whether your web site is responsive. Go to https://www.google.com/webmasters/tools/mobile–friendly/ and enter your web address for a quick, free, analysis.  And treat the result seriously.

How about your emails? Same thing.  How many times do you have to open an email just to read the right side of the text or see the content, but delete the email instead

Make your emails readable on all forms of devices.

just to avoid the “work” of that extra click?  Responsive emails allow any viewer pane to display the whole message in readable form.

Now the big question: 

... Click here to read the rest of this insight on BERKONOMICS.COM.