2. Make a promise with the benefits they will receive ESPECIALLY IF YOU ARE TRAINING i.e.
- Today, you will discover 3 essential speaking keys that will not only remove you from where most speakers are: in the 'wannabe' speaking group, but will definitely provide you with the knowledge to become a world class speaker. OR
- This morning you're invited to step on the Yellow Brick Road and discover the 4 C formula to not just reach the rainbow but go somewhere Over the rainbow so you wlll reach your potential personally and professionally
3. Mention only relevant credentials for that specific topic and leave all other credentials out. i.e.
- My many years as an educator would be stated if I was talking to a group of teachers, retired or still teaching, as my time in that profession would align me to them by making myself similar, not special.
- I would also mention my years as an educator if I was addressing an audience on customers' service.
- On another occasion, my years as a comedic stage actress would be mentioned if my talk was on stage presence, humour, or the need for a variety of delivery techniques.
- If your skills as an athlete for example taught you lessons on TEAM WORK and your topic or one of your sub-headings was discussing team, then use that credential
4. Find ways to make your introduction set up something for your speech. i.e
- If I were training a group on delivery techniques, I would definitely bring in my vast experience as a stage actress and my knowledge of body and stage presence
- If I am training trainers, I would bring in my many years as an educator understanding the need to not just give out information but the need to get through to your audience, maybe through the use of stories, humour etc (other topics I would discuss to show how to get through)
5. Turn everything about you into everything for them ... i.e.
- For over a decade Kathryn has been studying with world class speakers. She has picked up keys that have unlocked the doors of her speaking potential and helped her become a professional speaker. These keys are not easy to come by but when you master them, you too will also reap the benefits. You will find more opportunities, experience less stress and frustration in getting there...etc etc
In wrapping up, try creating your introductions in a way that you will start an immediate connection with your audience and you will also be able to gauge their interest and energy level before you come to the front to speak!
Until next month, successful speaking to you!
Yes, off to Florida for a month!
Looking forward to meeting old and new toastmaster friends from D48...giving a workshop at their fall conference! Back in a month!