Armstrong Capital Newsletter

September 2010

Jeffrey R. Armstrong

President of Armstrong Capital

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Hello! I hope you had a wonderful Labor Day holiday weekend! As summer winds down and fall approaches the note industry is gearing up for a very promising last quarter of the year.  To assist you in staying focused I have compiled a few things for you to think about as adapted from www.americanequityfunding.com to enhance your note business:

Five Costly NOTE BROKER Mistakes

1.    Know The Fundamentals – Know the right questions to ask a note holder. Learn about your investors.  Know as much about what they like to buy as they do.  Recognize what is going on in the market place and adapt

2.    Keep Operating Costs Low – The higher your overhead the more deals you will be under pressure to close each month.  During good times you can probably do it without any problems but that can change quickly.  Have a budget and stick to it.  Spend most of your money on marketing.

3.    Manage Overhead Wisely – Make a list each day and stick with it. Set goals and write them down and review them regularly.  Plan your work day and know the status of every deal in process.
 

4.    Become an Expert Negotiator – Key rule in negotiating is the first one to name a price loses.  Ask questions and listen.  Find out what the sellers needs are and address those needs.  What do they need to get out of their note?  Spend time with them on the phone.  They will only sell a note to someone they trust.  Build a rapport by spending time talking.

5.    Do What You Say You Will Do, When You Say You Will Do It – Even if it seems like the best way at the time, never, ever, break your word.  You lose credibility with your investors, your note sellers, and you lose a portion of your self respect.  Always deliver more than you promise.  It will bring more rewards than anything else you can do.  It will set you apart.  Live up to your verbal agreements just as you do written agreements.  Never overprice a note just to get it signed up with the idea of reducing the price later.  This is dishonest and unethical; you will lose credibility and harm the integrity of our industry in general.

That's it for this month, have a wonderful September! I look forward to seeing many of you at the Secrets of Paper 301 workshop in Los Angeles in less than 3 weeks, there are still a few seats open.  Next month I will share the Five Costly Note Investor Mistakes. Keep on marketing, it's going to work! TWITA!

Jeff Armstrong

PS - In less than 3 weeks the much anticipated Secrets of Paper 301 workshop, "Surviving by Brokering - Thriving by Buying" on September 25-26, 2010 in Los Angeles, CA will be given.  We are limiting the workshop to a maximum of 30 students so make your plans to attend as soon as possible, seats are filling up already, and you know I'm not just saying that (as of today 12 seats remain).  You DO NOT want to miss the coming wave in the seller financed note business.  Information and knowledge are great but it is useless unless you take action and implement what you learn.  The Secrets of Paper 301 workshop will not only give you the knowledge and information you need in today's note market but you will learn the risks versus rewards of buying a note, the process to lessen the risk of buying your own notes, design your own plan to take action immediately, walk away with your own note buying criteria AND have someone to lean on as you implement your plan. Register TODAY! Hope to see you there!

So, you think you want to be in the note business? Then you need to learn the reality of the business step by step in the Secrets of Paper 101 - Audio Disc Set - A complete recording of the live SOP 101 beginner's workshop with workbook plus + click here for more info 

Only $99 if you order it through this email (regularly $149)! 

Jeff Armstrong is President of Armstrong Capital and was the Editor of the NoteWorthy Newsletter from 2006-2008. A current practitioner in the seller financed note business since 1991 he is a member of the Million-Dollar Club, a Master Broker/Buyer, visiting instructor for the American Cash Flow Institute, Instructor for Nouveau Riche and the author of several best selling industry books.  Visit www.secretsofpaper.com to learn about upcoming workshops and events and  go to www.armstrongcapital.com and click on "Note Brokers" for answers, articles and information about his Master Buyer services and how Armstrong Capital can help you succeed. He can be reached by calling 800-845-3055, faxing 818-865-2323, e-mail jeff@armstrongcapital.com.

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