So where should you be seen?
Do you need to appear in print?
That depends entirely upon your community and the buyers and sellers you hope to reach. If people in your community actually read the newspaper and the homes magazines, then print ads can be a good investment.
If you're reaching out to seniors it's probably wise, as well. Many seniors prefer reading a newspaper or magazine over surfing the net.
Where do you need to be online?
First, you need your own website – not just a page or partial page in a company website. Visit this page at Copy by Marte to see what I believe should be included in your personal website.
Next, you need to choose some places to write blog posts. If you've been reading this ezine for long, you know I recommend becoming active on Active Rain.
Because Active Rain is an "authority site," writing posts about your community, the businesses in your community, and the real estate market in your community will get you found on Google faster than will your efforts to optimize your own site. The success stories from members are truly inspiring.
You might also want to check into Real Estate Marbles. It's relatively new, but growing in authority.
Next… If you like to write (or if you're willing to hire a ghost writer) posting some informative articles on sites like EzineArticles.com will not only help drive traffic to your website, it will help establish you as an expert in your community.
If you really can't see yourself writing articles or whole blog posts, choose some real estate related blogs such as my Thoughts on Marketing blog that allow you to enter your own URL when you comment.
Then write a thoughtful sentence or two. That activity will help raise your site's ranking in the search engines by creating links to you. Before you take time to write, check to see that you will be asked for your URL.
You can also go to sites like Yahoo questions and answer a question now and then.
What about Twitter, Facebook, LinkedIn, and the "bazillions" of other social media sites?
Some people report success with social media sites. I personally am not fond of them. I think they require a time commitment that I'm not willing to give, and I feel that the chances of being seen by someone interested in my products or services are pretty slim. But don't let my ideas stop you. You may find them worth your time.
Here's a challenge: Make yourself visible in 2 new spots this week. Do something large or small. Then come to my Marketing Blog and tell us what you did.
Here's to your success!