 President's
Corner
This week I want to address what
I term Signs of Success. As I was driving back home from dropping off my daughter at school to start my
work day I say a sign on a car. It read 'DINGO JUMPER'. The brightly colored
sign on the side of a car passed by me on the onramp to the freeway. It caught
my attention.
In a tight and contracting economy, what better way than a vehicle sign to get
your note business services noticed and possibly find some note deals while
lowering your marketing costs. You might be able to get business coming to
you without any extra effort everywhere you go in the course of your daily life.
How many miles do you put on your car every day, week, month or year?
But Dingo Jumper? What did that mean? Was it a business? If so, what kind?
Were they breeding wild Australian jumping dogs, offering bungee jumping
sessions, jumping dead batteries, selling a line of dresses, providing parachute
adventures, training horses for competition or advertising a suicide help line?
There was a flashy phone number over the flashy graphics, but no website.
By the time I got through wondering what it was, the car had passed me and was
gone.
Certainly, piquing curiosity, as this sign did, is vital for any marketing
effort, but few folks are going to call a number just to find out what a company
offers. However, as I began searching the web and looking for vehicle
signs on the road, I noticed they often exhibit the same mistake: fancy colorful
graphics that tend to overshadow or bury their message.
There are striking exceptions. One was a white Ice Cream Festival van with
a fabricated strawberry ice cream cone on the roof that appears to be melting
over the sides, with key info that led me to a great website. Another was
an old fashioned truck that belongs to Ruben's Landscape & Design with a small
living garden planted on each side of the wooden truck bed.
A winning vehicle sign doesn't have to be elaborate or highly unusual. The
vehicle sign used by Agoura Maids is simple but has all the needed elements of a
good sign: company name; an engaging, explanatory tag line, "Not enough time in
the day? Call us for a list of services!" the phone number, and, most important
these days, the website address. All on a three color, 12 x 24 inch
magnetic sign.
A vehicle sign is just another simple, cost effective way to keep your name out
there and let everyone that sees your car know that you buy notes. So keep
it simple and attractive, send a clear message about what you offer, include a
phone number and website, and a vehicle sign can be a great way to get a deal or
two with little cost in either time or money.
Remember, Success Demands
Action!
Keep on marketing, it’s going to
work! TWITA!
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