The Juice From the Future: LOOM Expands Its Universe with Trailblazing “Future Woman on Mars” Alyssa Carson

Loom, the next-generation beverage brand redefining healthier hydration for a new era, has officially welcomed Alyssa Carson as its newest Loominary — the globally recognized aspiring astronaut, astrobiologist, and cultural trailblazer known as “Blueberry.” With more than 530K Instagram followers and worldwide influence across science, STEM education, and exploration, Carson now joins Loom’s rapidly expanding universe of innovators and culture-shapers.

Carson’s lifelong dream of becoming one of the first humans to set foot on Mars aligns seamlessly with Loom’s “Juice From the Future” identity. Her mission-driven mindset, scientific achievements, and cultural reach embody the spirit of a Loominary: bold curiosity, boundary-pushing ambition, and a commitment to building a better, healthier future. Through this partnership, Carson will participate in national campaigns, educational storytelling, youth-focused initiatives, and select Loom Live cultural integrations.

Alyssa Carson’s accomplishments read like the résumé of someone twice her age. She became the first person to visit all 14 NASA Visitor Centers, earned her applied Astronautics certification at 17, and completed space training across the United States, Canada, and Turkey. A licensed pilot, advanced scuba diver, certified Aquanaut, and Class A skydiver, Carson holds a degree in Astrobiology and is currently pursuing her PhD at the University of Arkansas, researching what forms of life could grow on Mars. Her global leadership includes serving as a UN Young Leader for the Sustainable Development Goals, becoming one of only five NATO ambassadors worldwide, and earning membership into The Explorers Club as its youngest full inductee.

As Loom’s newest Loominary, Carson will help advance the brand’s mission to deliver cleaner, smarter, better-for-you hydration. Loom’s signature juice-meets-water blends offer bold flavor with low sugar, low calories, and real ingredients — hydration designed for modern consumers who want function without compromise. From athletes and creators to young dreamers, Loom is building a community that fuels ambition, imagination, and wellness every day.

“Having Alyssa Carson join Loom feels almost unreal,” says Bill Butrymowicz, Founder & CEO, Loom. “This is someone who has spent her entire life preparing to go to Mars—a human being who dared to dream beyond the edge of possibility and then put in the work to chase it. To have her energy, her vision, and her unstoppable drive woven into Loom is nothing short of breathtaking. We are beyond proud to have Alyssa as part of our team. She is a force of inspiration for women, young people, and anyone who has ever been told their dreams were too big. With Alyssa, we’re not just imagining the future—we’re building the impossible.”

Of the partnership, Carson says, "I have always believed that the future belongs to dreamers. With passion and dedication, we can accomplish any dream no matter how crazy they may seem. Having the dream of working in the space industry seemed ambitious but overtime it has all become a reality. Loom shares this belief. Their passion led them to create a drink that is the future of hydration. I am thrilled to partner with Loom and work unanimously to achieve our futuristic goals. In pursuing my dream, I am balancing astrobiology research, school studies, and promoting science communication. I understand how important hydration is to keep yourself moving and motivated. Loom is focused on personal energy and health, and their drinks provide the fuel needed to focus on your dreams."

Carson’s partnership follows Loom’s rapid growth across retail, digital channels, and cultural programming, as well as its recent NIL partnerships with rising sports stars Justice Haynes and Juice Wells. Her addition strengthens Loom’s position as a brand at the intersection of innovation, culture, health, and the future.

Loom has become more than a beverage — it’s a lifestyle and a creative ecosystem. Through collaborations with global artists and exclusive merchandise with New Era, the brand has demonstrated a deep commitment to creativity, culture, and community. Artists like Lorik Khodaverdian and Ylimay Zavala helped craft Loom’s iconic star-drop identity, while partnerships with creators such as Chaz Marcus and athletes including Justice Haynes and Juice Wells highlight the brand’s dedication to originality, innovation, and impact.

Central to this vision is the Loominary program, Loom’s future-forward collective rooted in the dual meaning of “luminary”: a person of influence and a celestial body that gives off light. The program uplifts creators, athletes, scientists, and culture-shapers who believe in a better, bolder future — offering hands-on support, visibility, creative collaboration, and opportunities to build something meaningful at the intersection of culture, wellness, and purpose. From community initiatives to appearances at festivals like Phish’s Mondegreen, the Loominary movement continues to grow into a dynamic ecosystem fueled by curiosity, ambition, and imagination.

With Alyssa Carson joining the roster, the Loominary universe reaches new heights — merging science, culture, exploration, and aspiration in a way only Loom can. Carson embodies the heart of the Loominary ethos: passionate, authentic, and actively building something real, whether in the lab, in the air, or at the edge of space. Together, this expanding crew represents a new kind of community — one built on mutual respect, shared energy, and a collective drive to shape the future.

Loom is a next-generation beverage brand dedicated to creating healthier, more satisfying drink options. By blending the natural goodness of real juice with the refreshing qualities of water, Loom delivers what modern consumers crave: clean, bold, functional flavor. With a focus on better ingredients, smarter hydration, sustainability, and authentic connection to culture and community, Loom is not just reshaping juice — it’s shaping the future.

Available now at drinkloom.com, Amazon, and retailers nationwide.
Follow the movement: @drinkloom on Instagram & TikTok
Press/Media Contact: Amanda Charney — amanda@blackpandapr.com

“From a garage in Toms River to store shelves across the country, Loom is the product of hard-earned wisdom, generational pride, and one father’s simple goal: to create something better for his son—and yours.”

"Loom juice hydration drinks are each gluten-free, vegan, non-GMO, Kosher, have no added sugar, and are each crafted with deeper flavor experiences in mind."

THE YOUNGEST PERSON EVER CERTIFIED FOR SUBORBITAL SPACEFLIGHT PARTNERS WITH THE BETTER FOR YOU JUICE BRAND SHAPING THE FUTURE OF HYDRATION