For Immediate Release
ST. JOHN’S, NEWFOUNDLAND AND LABRADOR NAMED THE OFFICIAL HOST CITY FOR COUNTRY MUSIC WEEK 2027 AND THE 2027 CCMA AWARDS
Newfoundland and Labrador gets set to celebrate country’s biggest week in Canada – for the first time ever – September 15-18, 2027
ST. JOHN’S, NL (May 20, 2026) - Destination St. John’s and the Canadian Country Music Association® (CCMA®) proudly announced today that St. John’s, Newfoundland and Labrador will be the official host city for Country Music Week 2027 and the 2027 CCMA Awards - September 15-18, marking the first time the event will be hosted in Newfoundland and Labrador.
Known for its deep musical roots, breathtaking coastal scenery, vibrant culture, and legendary hospitality, the St. John’s region promises an unforgettable East Coast backdrop for celebrating Canada’s top country music talent in September 2027.
The event is supported through partnerships with Destination St. John’s, the Government of Newfoundland and Labrador,the Government of Canada through the Atlantic Canada Opportunities Agency (ACOA), St. John’s Sports & Entertainment Ltd., and the City of St. John’s.
“We’re delighted that the Canadian Country Music Awards are coming to St. John’s in September 2027! Country music holds a deep cultural connection with the province’s strong traditions of folk and storytelling and continues to play an important role in the province’s cultural identity and live music scene. As such, we’re proud to support such a meaningful event with a contribution of $1.3 million.” Honourable Andrea Barbour,Minister of Tourism, Culture, Arts and Recreation
“This is an incredibly exciting moment for the CCMA and for country music fans across Canada,” said Amy Jeninga, President, Canadian Country Music Association. “Bringing Country Music Week and the CCMA Awards to Newfoundland and Labrador for the very first time is a milestone opportunity. St. John’s offers an extraordinary mix of culture, music, scenery, and hospitality that makes it the perfect setting for this nationally celebrated event. We know artists, delegates, and fans from coast to coast to coast will embrace the energy and spirit of this province.”
“The Government of Canada is proud to support initiatives that strengthen Atlantic Canada’s economy and visibility,” said Tom Osborne, Member of Parliament for Cape Spear, on behalf of the Honourable Sean Fraser, Minister of Justice and Attorney General of Canada and Minister responsible for the Atlantic Canada Opportunities Agency. “Hosting the CCMA® Awards and Country Music Week in Newfoundland and Labrador will drive significant economic opportunities for local businesses, artists and communities, while putting our province front and centre in living rooms and on screens across Canada. This is a defining moment that will deliver lasting benefits for our region well beyond 2027.”
The CCMA Awards and Country Music Week represent one of Canada’s premier music industry events, bringing together artists, fans, industry leaders, and media from across the country and beyond while generating significant tourism, cultural, and economic impact for the host region.
“The City of St. John’s is thrilled to welcome Country Music Week and the CCMA Awards to our region for the very first time,” said Mayor Danny Breen. “This event will bring incredible energy to our city and showcase the music, culture, hospitality, and experiences that make St. John’s so special. We look forward to welcoming visitors, artists, and fans to celebrate with us in 2027.”
From live music venues and historic streets to rugged coastlines and unforgettable kitchen parties, the St. John’s region offers visitors an authentic and distinctly Canadian experience. The event is expected to attract thousands of visitors and national media attention while creating meaningful opportunities for local businesses, artists, tourism operators, and communities throughout the province.
“Destination St. John’s is proud to partner in bringing one of Canada’s premier music events to our region,” said Paul Bugge, CEO, Destination St. John’s. “Hosting the CCMA Awards and Country Music Week is a tremendous opportunity to elevate St. John’s on the national stage while creating significant tourism and economic impact for our local businesses, hospitality sector, and communities. This is exactly the type of event that leaves a lasting legacy for a destination.”
“Mary Brown’s Centre was built to host major national events, and we are excited to welcome Country Music Week and the CCMA Awards to St. John’s in 2027,” said Brent Meade, CEO, St. John’s Sports & Entertainment Ltd. “This event will bring incredible excitement and energy to our venue and downtown while showcasing Newfoundland and Labrador to audiences across the country.”
Country Music Week 2027 will feature a full schedule of programming, including live performances, songwriter showcases, fan experiences, industry events, and the nationally broadcast CCMA Awards at Mary Brown’s Centre.
Additional details regarding Country Music Week 2027 programming, performances, ticketing, and volunteer opportunities will be announced closer to the event date. Sign up HERE to be the first to know everything about Country Music Week 2027 and the 2027 CCMA Awards.
About the Canadian Country Music Association® (CCMA®)
Established in 1976, the CCMA® is a membership-based, not-for-profit organization committed to promoting and recognizing Canadian country music. Now in its 50th year, the CCMA celebrates the spirit, community, and creativity fostered by country music through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards.
About Destination St. John’s
Destination St. John’s (DSJ) is a private non-profit corporation operating under the direction of a Board of Directors on behalf of its partners. As a destination marketing organization (DMO), it is first and foremost a sales and marketing organization, selling tourism partners’ products, services and experiences to the world. It currently targets major meetings, conventions and incentive travel; sport and cultural events, leisure travel and group tours.
About Atlantic Canada Opportunities Agency (ACOA)
The Atlantic Canada Opportunities Agency (ACOA) is a Government of Canada department that promotes economic growth, innovation, and business competitiveness in Newfoundland and Labrador, Nova Scotia, New Brunswick, and Prince Edward Island.
About St. John’s Sports & Entertainment Ltd. | Mary Brown’s Centre
St. John’s Sports & Entertainment Ltd. (SJSEL) is an incorporated entity with a mandate to operate exceptional facilities that provide value to citizens, business and visitors by attracting events and activities that generate economic benefit and enhance community vibrancy through its world-class facilities – Mary Brown’s Centre and St. John’s Convention Centre. Mary Brown's Centre is the premier venue for sports and entertainment in Newfoundland and Labrador.
– 30 –
Media Contacts:
For the Canadian Country Music Association
Charlotte Thompson | Charlotte@RedUmbrellaPR.com
For Destination St. John’s
Allison Crawford | Senior Marketing Manager | acrawford@destinationstjohns.com
For Atlantic Canada Opportunities Agency (ACOA)
Michelle Barry | Senior Communications Officer | Michelle.barry@acoa-apeca.gc.ca
For the Government of Newfoundland and Labrador | Celebrate NL
Sara Norris | Director of Communications Department of Tourism, Culture, Arts and Recreation Government of Newfoundland & Labrador | saranorris@gov.nl.ca
For St. John’s Sports & Entertainment Ltd. | Mary Brown’s Centre
Brent Meade | CEO St. John’s Sports & Entertainment Ltd/Mary Brown’s Centre
For the City of St. John’s
Jackie O’Brien | Manager, Corporate Communications | jobrien@stjohns.ca
For CCMA Awards + Country Music Week Sponsorship Inquiries
