Question of
the Week
Q
- Hi Jeff,
Your column this month about working with realtors struck a chord, since it's
exactly what I've been trying to do for years - without any success at all!
In fact, talking with local realtors both here in Ventura County and in LA
County (where I lived for 7 years) would have you believing that they never have
a difficult sale, never encounter a client who can't get loan, and never have a
listing that's difficult to move. Of course, the DOM figures belie that notion,
but these folks apparently feel that 270 days on market is reasonable even for a
desirable property in Southern California.
What are the magic words you use to get them to think outside the box, and
realize that walking away from a problem sale is too costly when they can refer
it to me and still get paid? Thanks!
~ Fred
A -
Hi Fred!
Thanks for the email!
There are no magic words or secrets to working with realtors. It has been my
experience that most realtors want to do little to no work and just get paid.
The very few, less than 1% in my opinion, that are the go-getters that actually
go out there and make things happen are the ones that we hope to come across.
I can't tell you, or if I looked it up I probably can, how many presentations I
have done to local real estate offices across the country and never gotten a
note out of them. But I can tell you of the couple of real estate agents that
"get it" I get referred a couple of notes or situations from them every year to
look at.
Since you do read my newsletters you know that when marketing for notes you must
have several different methods working for you all the time and that trying to
work with realtors is just one method among the others that you should be doing
to generate notes coming across your desk. Hope this helps!
~ Jeff
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