Armstrong Capital Newsletter

January 2008

 

Jeffrey R. Armstrong

Editor of the NoteWorthy Newsletter

President of Armstrong Capital

 

For all new subscribers, Welcome! If you have missed any of Armstrong Capital's E-letters just click here to read our Archived Monthly Email Newsletters!

 

Happy New Year! J Hope you are ready to tackle the note business harder than ever this year.  I have seen a huge influx of seller financed notes out there and they are just waiting for you and you need to let them know about your services!  Those holiday bills are going to start coming in and note holders are going to want their cash to pay off those bills and holiday expenses!

Over the last couple months we went over some of the basic definitions and explained some of the basic the documents in a note transaction so that you have a better understanding of exactly what we are looking for and what we do not want to waste our time with.

            In the next few months of my email newsletters I am going to attempt to explain the general process of the note business as it relates to a note broker.  The process is to Find them (the note holders), Expose them, Educate them and Support them.  If you are able to complete the entire process you will then earn your F.E.E.S.!  So this month let's talk about finding them.   

            Of course when we say Find 'em we are talking about marketing.  I could write a book on marketing for the note business, oh and I have Every Single Profitable Note Marketing Idea in the World (almost), but here I'm just going to touch on a few of the ways that you might consider putting in your marketing plan.

            Remember you must have a written marketing plan and you must have at least 3-5 different marketing methods working for you at any one time.  A good marketing plan for finding seller financed note holders might include direct mail, classified ads, referrals and a website (the website will be key later when you are exposing, educating and supporting them). 

            With a direct mail approach you will need to make sure it is targeted and efficient.  Direct mail can be very expensive but if done properly it can also be very profitable.  Especially if you offer the note holders something for free to educate themselves such as a Note Holders Handbook.  Direct mail is a program not a one time deal.  You will need to do it consistently for at least 6 months to start seeing any regular results.  Sending out one mailing of 500 letters will most likely get you nothing.

            Classified Ads also must be targeted and strategically placed where you think people will be more likely to carry back a note such as outlying rural areas around major cities (i.e. not in Los Angeles but maybe in Lancaster or Pearblossom).   The key is to put the ad in for several weeks, take it out for several weeks and put it back in on a regular basis.  Putting an ad in one paper for one weekend will get you nothing.

            Everyone will begin to build a referral network if you haven't already.  Attending networking meetings, contacting real estate professionals and mortgage brokers is a start as well as keeping your name in front of key individuals who have worked on a transaction with you in the past.  The latest way to keep your name in front of potential referral sources is to give them the Note Creation Handbook so they can understand what we do and how we can help them and their clients.

            In conjunction with the above three methods is your website.  With all of the above you should be able to direct them to your website for more information, to see some examples and to obtain some options for their note.  Remember people will go to your website to learn more at their leisure rather than call you during inconvenient office hours. 

            Please note that no where did I mention to go to the internet and pull off notes that are posted on internet boards.  This is the most absolute erroneous, off track and incorrect way of trying to do this business.  

            That should give you the essence of what is involved in finding them.  Next month we will touch on exposing them, the second point in the process of earning F.E.E.S. in the note business.

            Keep marketing, it's going to work! J

Jeff Armstrong

Your ATTENTION please! I will be sending you out a separate email about this but I wanted to give you a heads up.  I will be doing my own 3-day advanced beginning workshop called the Secrets of Paper 201 in Los Angeles February 8-10, 2008.  Those of you who have been asking for me to do a workshop in Southern California and those of you that are seriously ready to make the private mortgage note niche work for you, this is a must attend event.  I have kept the pricing as low as possible.  Make 2008 the year your business took off.  There is no better time than now to be involved in the note industry! 

For complete details just click here Secrets of Paper 201 Hope to see you there!

Jeff's Speaking and Instructing Schedule

         Location                Date                          Event  (click for info & registration)       

NEW Marketing Tool for 2008!  Note Creation Handbook

Only $29.99!

           A must for anyone in the real estate industry especially Realtors, Mortgage Brokers, Rehabbers, Real Estate Investors, Real estate agents, Real Estate Brokers, Financial Planners, Commercial Brokers, Business Brokers and Note Brokers. How to create a saleable Seller Carryback note in today's real estate market. Stay ahead of the pack and Order Now! 

                   

NEW FOR 2008!  Secrets of Paper 101 - Audio Disc Set - only $99!

           Complete recording of SOP 101 beginner's workshop with workbook plus + click here for more info 

Only $99 if you order it through this email (regularly $149)!  Happy New Year!

            

"Rainbow Package" - New for 2008!

New for 2008! I've been working on this project since early 2007.  All newly redesigned and completely updated for 2008 the total  "Rainbow Package" of Jeff's books including Scripts and Tips (with new industry documents disc), Every Single Profitable Note Marketing Idea In The World (almost) (with Note Holders Handbook on disc), Personal Cash Flow Prosperity (with 2 audio CD's), Note Holders Handbook and the Note Creation Handbook.  Purchased separately you would pay $216.22.  But today you can get all 5 of Jeff's cash flow books for only $175.00!

Order NOW! 

          

Since 1989 the NoteWorthy Newsletter has become the Definitive Resource for Experienced Buyers and Brokers of Notes, Mortgages and Other Cash Flows on the Secondary Market.  If you are a new or experienced note broker I encourage you to  Subscribe to the NoteWorthy Newsletter today! This is an indispensable newsletter for Note Brokers, just click here and then click on "Newsletters" at the top of the page.  

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Jeff Armstrong is the Editor of the NoteWorthy Newsletter, www.noteworthyusa.com and President of Armstrong Capital. He is a member of the Million-Dollar Club, a Master Broker, visiting instructor for the American Cash Flow Institute, and the author of several best selling books. He can be reached by calling 800-845-3055, faxing 818-865-2323, e-mail jeff@armstrongcapital.com, or visit www.armstrongcapital.com and click on "Note Brokers" for answers, articles and information about his Master Broker services and how Armstrong Capital can help you succeed.

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