Armstrong Capital Newsletter

March 2008

 

Jeffrey R. Armstrong

Editor of the NoteWorthy Newsletter

President of Armstrong Capital

 

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            Hello and Happy March!  I hope your year has started off well and your business is thriving.  This year I started to explain the general process of the note business as it relates to a note broker.  The process being to Find them (the note holders), Expose them, Educate them and Support them.  If you are able to complete the entire process you will then earn your F.E.E.S.!  In January and February we looked at Finding Note Holders and Exposing Note Holders to your services.  This month we will touch on Educating them.

            As mentioned before, each component of the process is interconnected with the previous component.  When we say you need to educate them we are talking about educating both the Note Holders themselves and your potential referral sources (people who might come in contact with note holders on a regular basis).  Keep in mind we have already found them and exposed them to our services with our marketing.  So the question then becomes, how do we educate them? The short answer is a website, handbooks, follow up and regular contact.

            After the initial contact note holders and referral sources can educate themselves on your website.  That means I think you should have some kind of a website with at least the basic information about what you do and an online worksheet they can fill out to submit their information to you. 

            You probably already know that one of my best marketing methods is to follow up by giving note holders my "Note Holders Handbook." They can buy it or I'll send it to them for free if they call and ask for it.  It has all of the information they will ever need about owning a note and how to sell it including a place for them to keep track of the payment record every month. Every month when they get a check they pick up my orange book and write down the payment received right in the book.  It is a constant reminder that they can get cash for their note and is in their hands every single month..

            If you remember I also just came out with the "Note Creation Handbook" to educate realtors, mortgage brokers, real estate investors and other real estate related professionals about how to properly create a saleable note; a definite necessity in today's real estate market.

            You can also educate them by follow up.  Following up with note holders and referral sources with a phone call every 2-3 months is not something everyone wants to do but I'll tell you it pays off in the end.  Even just a short message saying something like:

            "Hello! This is Jeff Armstrong from Armstrong Capital. I spoke with you back in November about the note you are receiving payments on and I just wanted to follow up with you to let you know we are still interested in buying all or part of your note.  If you would like an updated price please call us back at 800-845-3055 and we'll be happy to give you some options. Have a great day!"

 

            Regular contact for is done by email to your network of professional referral sources.  A short pre-written email that you can cut and paste on a monthly basis to your network of referral sources is all that is needed.  You may also consider starting a monthly, quarterly, or semi annual email newsletter to send to them as well.  Anything you can do to keep your name in front of them so that when they or one of their clients needs to sell their note, they will contact you. Other ideas for follow up and regular contact are sending postcards or e-cards to them, whatever you can come up with that is inexpensive but keeps your name in front of them will do the trick.

            Those are the basics for Educating both Note Holder's and referral sources about your services.  Next month we will tackle Supporting Them, the fourth and final component in the process of earning F.E.E.S. in the note business.

            Keep marketing, it's going to work! J

Jeff Armstrong

Secrets of Paper 201 Workshop is being rescheduled for June of 2008!  The 3-day advanced beginner workshop previously scheduled for February 2008 in Los Angeles will be rescheduled for later this year, hopefully in June of 2008, for more up to date info visit Secrets of Paper 201.  

Jeff's Speaking and Instructing Schedule

         Location                Date                          Event  (click for info & registration)       

"Rainbow Package" - New for 2008!

New for 2008! I've been working on this project since early 2007.  All newly redesigned and completely updated for 2008 the total  "Rainbow Package" of Jeff's books including Scripts and Tips (with new industry documents disc), Every Single Profitable Note Marketing Idea In The World (almost) (with Note Holders Handbook on disc), Personal Cash Flow Prosperity (with 2 audio CD's), Note Holders Handbook and the Note Creation Handbook.  Purchased separately you would pay $216.22.  But today you can get all 5 of Jeff's cash flow books for only $175.00!

Order NOW! 

          

NEW Marketing Tool for 2008!  Note Creation Handbook

Only $29.99!

           A must for anyone in the real estate industry especially Realtors, Mortgage Brokers, Rehabbers, Real Estate Investors, Real estate agents, Real Estate Brokers, Financial Planners, Commercial Brokers, Business Brokers and Note Brokers. How to create a saleable Seller Carryback note in today's real estate market. Stay ahead of the pack and Order Now! 

                   

NEW FOR 2008!  Secrets of Paper 101 - Audio Disc Set - only $99!

           Complete recording of SOP 101 beginner's workshop with workbook plus + click here for more info 

Only $99 if you order it through this email (regularly $149)!  Happy New Year!

            

Since 1989 the NoteWorthy Newsletter has become the Definitive Resource for Experienced Buyers and Brokers of Notes, Mortgages and Other Cash Flows on the Secondary Market.  If you are a new or experienced note broker I encourage you to  Subscribe to the NoteWorthy Newsletter today! This is an indispensable newsletter for Note Brokers, just click here and then click on "Newsletters" at the top of the page.  

This month you can subscribe for only $55 per year! 
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Jeff Armstrong is the Editor of the NoteWorthy Newsletter, www.noteworthyusa.com and President of Armstrong Capital. He is a member of the Million-Dollar Club, a Master Broker, visiting instructor for the American Cash Flow Institute, and the author of several best selling books. He can be reached by calling 800-845-3055, faxing 818-865-2323, e-mail jeff@armstrongcapital.com, or visit www.armstrongcapital.com and click on "Note Brokers" for answers, articles and information about his Master Broker services and how Armstrong Capital can help you succeed.

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