LOOM: JUICE FROM THE FUTURE CONTINUES TO DISRUPT THE BEVERAGE INDUSTRY IN 2025

New Flavors Just Launched. Real Athlete Ownership. Cultural Impact.

This Is The New Playbook.

“This is the perfect execution of a low-calorie juice drink.”

HUNGRY GIRL

“From a garage in Toms River to store shelves across the country, Loom is the product of hard-earned wisdom, generational pride, and one father’s simple goal: to create something better for his son—and yours.”

JERSEY BITES

[August 11, 2025 – New Jersey] — Loom, the fast-rising beverage company redefining juice for a new generation, is charging into the second half of 2025 with a bold mix of product innovation, athlete partnerships, cultural integrations, and national expansion. Named BevNET’s Best New Brand of 2024, Loom is already rewriting the rules of what a beverage brand can be.

NEW FLAVORS: MIDNIGHT MANGO & DARK CHERRY

Following the viral sell-out and triumphant return of Moon Punch, Loom is expanding its always all natural clean-label, craveable lineup with two bold new drops:

Midnight Mango – tropical, juicy, refreshing.

Dark Cherry – sweet, sexy, smooth.

Both flavors have no added sugar, are non-GMO, and stay true to Loom’s clean-ingredient commitment and juice-meets-water signature profile.

LOOM GOES DEEP IN NIL: JUSTICE HAYNES & JUICE WELLS JOIN THE TEAM

In a category-first move, Loom is pioneering a new model for athlete partnerships — built on equity, creativity, and long-term vision.

Justice Haynes, Michigan running back, joins as an equity partner, making history as one of the first active NCAA athletes to take ownership in a national CPG brand.

Juice Wells, NFL rookie wide receiver, becomes a brand partner — bringing literal “juice” to the juice game.

“We’re not slapping names on bottles — we’re building something together.”
— Bill Butrymowicz, Founder & CEO, Loom

Together, “Juice & Justice” represent a new generation of athlete-led branding — helping Loom build from the inside out.

RETAIL + DIGITAL GROWTH

Loom’s momentum continues to scale across shelves and screens:

Now available nationwide via Amazon

In over 3,000 stores including ShopRite, Stew Leonard’s, and across key states including Connecticut, Florida, Michigan, New Jersey, New York, Pennsylvania, and Rhode Island.

Recent digital upgrades have driven:

+57% increase in online sales
+65% conversion rate jump
4-star and rising product rating
Instagram profile activity up 180%

And with a powerful new Amazon storefront, Loom is setting the stage for massive Q4 growth. It its first year, Loom has sold more than 27,000 cases of its game-changing product, which included four out-of-this-world flavors: Moon Punch, Cosmic Candy Grape, Beyond Apple, and Aurora Orange.

LOOM LIVE: JUICE MEETS CULTURE

This summer, Loom Live continues to show up at concerts, venues, and cultural hubs — including activations at AEG & Bowery Presents shows as part of NYC’s Under the K Bridge series.

Whether it’s Swedish House Mafia, Jamie xx, Turnstile, or Four Tet, Loom is becoming part of the live experience—where music, connection, and flavor collide.

THE LOOMINARY MOVEMENT

Loom has become more than just a beverage—it’s a lifestyle. Through collaborations with global artists and exclusive merchandise with New Era, Loom has demonstrated a deep commitment to creativity, culture, and community impact. Renowned artists like Lorik Khodaverdian and Ylimay Zavala shaped the brand’s iconic star-drop logo, while partnerships with Chaz Marcus, Justice Haynes, and Juice Wells highlight Loom’s dedication to innovation and artistry.

The Loominary program uplifts creators, athletes, and culture-shapers who believe in a better, bolder future. From meaningful initiatives and participation in events like Phish’s Mondegreen festival to an unwavering focus on health, wellness, and impact, Loom is redefining what it means to be a modern beverage brand that transcends the ordinary.

ABOUT LOOM

Loom is a next-generation beverage brand dedicated to creating healthier, more satisfying drink options. By blending the natural goodness of real juice with the refreshing qualities of water, Loom delivers what modern consumers want: clean, bold, functional flavor. With a focus on better ingredients, smarter hydration, sustainability, and authentic connection to culture and community, Loom is not just reshaping juice—it’s shaping the future.

Available now at drinkloom.com, Amazon, and retailers nationwide.
Follow the movement: @drinkloom on IG + TikTok
Press/Media Contact: Amanda Charney: amanda@blackpandapr.com