Armstrong Capital Newsletter
February 2010
Jeffrey R. Armstrong
President of Armstrong Capital
For all new subscribers, Welcome! If you have missed any of Armstrong Capital's E-letters just click here to read our Archived Monthly Email Newsletters!
Hello! Hope your new year has started off well! This month I am going to write a little about taking criticism from note holders and making it work for you.
No one relishes criticism, especially when you don't think it's deserved and have gone out of your way to do your best. But how you as a small business owner respond to criticism can make a huge difference in terms of how you feel about yourself and how your customers feel about you.
If you have any doubts about this, just watch a couple of episodes of television talent competitions like 'American Idol' or 'Project Runway'.
Granted the contestants on these shows may not be small-business owners, but they are competing in a professional field - and a particularly tough one at that. Also, while the judges on these shows may be meaner and nastier than most customers, if you watch you'll notice the winning performers are excellent models for how to artfully accept even the cruelest criticism.
First and foremost, they keep their objective in mind. In their case, it's to remain appealing to the viewers and ultimately the judges, who they hope will be voting for them. In your case, the goal is to retain interested note holders whenever possible and maintain your reputation and goodwill with your community and within the note industry as a whole.
Of course, when zapped with what feels like unjustified criticism, the temptation is to become defensive, then disagree, justify and/or explain. But as these shows illustrate so dramatically, justified or not, such reactions just make the critics all the more determined to make their points.
So when note holders complain about how big the discount is or that it is taking too long, the best approach is to smile, nod, ask for clarification if you don't fully understand how you might better serve them and then say thank you. By doing this, your customers (note holders), like other judges of performance, will feel heard and most likely won't amplify their complaints. Then you are free to go on with your day and incorporate whatever is helpful from their feedback into your service, just as winning contestants do each week in talent competitions.
Again, if you watch these shows, you'll quickly see that those who don't listen and adjust rarely progress, while those who do usually get better and better, just as you can, as the weeks go by. Try this approach on the next time a note holder criticizes you and make it work for you. Don't stop marketing, it's going to work! TWITA!
Jeff Armstrong
Jeff's Speaking and Instructing Schedule
Location Date Event (click for info)
Concord, CA February 18-20, 2010 Wealth Summit
Glendale, AZ February 25-26, 2010 Nouveau Riche
Contact Jeff today for information about having him Speak or Teach to your group!
2010 New Year's Special! - We received tremendous response to the year end "Rainbow Package Special" yet may of you requested to get the special in E-book format and did not want the hard copies. So this month, as an aide to help you develop your note brokering skills I am extending my offer to you of my complete "Rainbow Package" of E-books for the very reduced price of only $88! That's over 30% off if you purchased the E-books regularly. You will receive the E-book versions of Scripts and Tips, Every Single Profitable Note Marketing Idea In the World (along with the Note Holders Handbook), Personal Cash Flow Prosperity and of course the Glossary of Real Estate Note Terms. But that's not all, in addition, if you order through this email I will also send you for FREE (in the mail) the Secrets of Paper 101 four disk audio set (regularly $99) with over 6.5 hours of straight-forward, honest beginning note business basics, again for FREE (you just have to be sure to include your address when you purchase the e-books). It includes the good, the bad and the ugly in addition to the myths of today's note business. These are must have products in your note business library. This offer will expire Sunday February 14th, Valentine's Day. So get yourself or your sweetheart a sweet deal on my e-books today! To order your "Special E-Book Rainbow Package" for only $88.00 and get your FREE SOP 101 Audios just click here TODAY! TWITA!
If the link above does not work for you and you want to take advantage of this offer please just email me and we will make it happen. Also, the e-books will be sent to your email box within 24 hours of receipt of payment, you will not need to download them. Thanks in advance! Happy New Year!
Note Business "Rainbow Package"
All newly redesigned and completely updated the total "Rainbow Package" of Jeff's books including Scripts and Tips (with new industry documents disc), Every Single Profitable Note Marketing Idea In The World (almost) (with Note Holders Handbook on disc), Personal Cash Flow Prosperity (with 2 audio CD's), the Note Holders Handbook and the Glossary of Real Estate Note Terms. Purchased separately you would pay $216.22. But today you can get all 5 of Jeff's cash flow books for only $175.00!
So, you think you want to be in the note business? Then you need to learn the reality of the business step by step in the Secrets of Paper 101 - Audio Disc Set - A complete recording of the live SOP 101 beginner's workshop with workbook plus + click here for more info
Only $99 if you order it through this email (regularly $149)!
Jeff Armstrong is President of Armstrong Capital and was the Editor of the NoteWorthy Newsletter from 2006-2008. A current practitioner in the seller financed note business since 1991 he is a member of the Million-Dollar Club, a Master Broker/Buyer, visiting instructor for the American Cash Flow Institute, Instructor for Nouveau Riche and the author of several best selling industry books. Visit www.secretsofpaper.com to learn about upcoming workshops and events and go to www.armstrongcapital.com and click on "Note Brokers" for answers, articles and information about his Master Buyer services and how Armstrong Capital can help you succeed. He can be reached by calling 800-845-3055, faxing 818-865-2323, e-mail jeff@armstrongcapital.com.
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