Dear friends:

As we near the end of an exciting milestone semester in which we celebrated the ribbon cutting of the Edward J. Minskoff Pavilion, I'd like to invite you to engage with our Fall 2019 issue of Broad Matters, a publication from Michigan State University's Broad College of Business.

We've brought to your inbox a handful of selected highlights of Broad faculty research, scholarly contributions and insights.

Regards,

Sanjay Gupta
Eli and Edythe L. Broad Dean

Partnering to Disrupt Wildlife Trafficking

A new three-year research endeavor led in part by Stanley Griffis, John H. McConnell Professor of Business Administration and professor of logistics, will bring together experts across multiple fields to reduce global wildlife trafficking crime.

Here's the kind of data hackers can access about you from hospitals

When hospitals are hacked, the public hears about the number of victims — but not what information the cybercriminals stole. New research from John (Xuefeng) Jiang, Plante Moran Faculty Fellow and professor of accounting and information systems, is the first to uncover the specific data leaked through hospital breaches, sounding alarm bells for nearly 170 million people.

Discovering a financial anomaly: Low risk and high return

“Usually in finance the basic idea is if you want to make more money, you have to take on more risk,” explained Dmitriy Muravyev, associate professor of finance.

However, in his research paper, “Why Do Option Returns Change Sign From Day to Night?” recently published in the Journal of Financial Economics, Muravyev was able to discover a financial anomaly: a mispricing situation causing low risk and high return.  

The future of supply chain demands innovation and inclusion

As the world navigates a digital transformation that fully embraces artificial intelligence and smart technology, people also need to fit into the business equation. Sriram Narayanan, Kesseler Family Endowed Faculty Fellow and professor of supply chain management, is working to uncover how inclusion can foster higher levels of productivity and innovation.

In his forthcoming paper titled “Abilities First: Steps to Create a Human-centric, Inclusive Supply Chain,” Narayanan and colleagues lay out the organizational framework for companies to foster widespread inclusion.

When managing a big company, less is more

No company has the exact same marketing strategy when it comes to managing its suite of products and brands, but a team of researchers led by Ahmet Kirca, associate professor of marketing, is the first to identify universal strategies for large companies to follow to maximize their sales and market share.

Strengthening and Prioritizing the MBA

At a time when some universities are choosing to close graduate programs, the Broad College of Business is taking strides to strengthen and prioritize its MBA program.

The Broad College hosted the 2019 MBA Roundtable Curricular Innovation Symposium earlier this month, welcoming more than 60 U.S. universities to MSU's campus. This annual event is organized by MBA Roundtable and offers a chance for business schools to come together to share best practices and relevant curriculum innovations to further management education.