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May 2020         In this Issue:   
  Storytelling: the new currency in the workplace, especially ... NOW in the Virtual World!

(This newsletter is a repeat from last year but because you may be working from home in the VIRTUAL world, you need to keep your listeners engaged when you present on line, otherwise, you will lose them.
Storytelling is only 1 way to change the pace for more engagement)
Do you believe that
Speaking is not about Perfection but about Connection?

Yet do you believe that
Virtual DULLS Connection?
... so many distractions occuring when balancing
both the home and work worlds!

As a business presenter,
you want to convince 
superiors,  employees, clients, sponsors
to buy into your message and take action.
By doing so they will receive many benefits:
  •  reduce costs
  •  enhance team work
  •  decrease stress and frustration, 
  •  increase production, sales, profits 
  •  shorten their time in reaching their goal
  •  be more satified, confident, happier
  •  be highly esteemed
  •  receive a promotion
  • ... 
             pic of the world BEFORE Virtual!
       The proposal     --------------->   The "buy-in!" 

Use the 3 Superb S's of Successful Storytelling
in order to sell your idea, service, product,
and be known
as an effective presenter!
Quotations of the month:
 "Stories are the single most powerful weapon in a leader’s arsenal.” - Howard Gardner, Harvard University
"Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact." - Robert McKee
3 Superb S's for Business Storytelling using case studies, tesimonials, actual flesh and blood experiences distracts attendees from the slide deck and engages them!
 A few reasons why the use of storytelling is effective in a business setting:into a suggestion or message to which they can relate    people need to becomotionally,  
Facts only tell                                                          
 - stories sell
People are moved to action not only intellectually  
- but emotionally

As speaker, Doug Stevenson says: "Emotion is the fast lne to the brain!"
Abstract concepts create many interpretations      
 - combine them with flesh &  blood story examples so message will stick
Listeners don't want data dumps                            
- they want YOUR analysis of your topic
Ensure you instill feelings of interest and curiosity in your audiences to hold their interest, keep them engaged and anxious to hear the outcome, so they too can learn and experience positive personal and professional benefits for themselves and for the company at large.

How to apply the 3 Superb S's of Successful Storytelling:
                        Situation---> Solution ---->Success

(Struggling) Situation
What it is and why it's important: it's the hook of a story - the struggle, challenge or problem faced by a client, sponsor, vender, colleague, team, business associate. State it early to engage your listeners and build up the tension to keep them interested and curious to discover the outcome. “I wonder what’s going to happen, how it’s going to end?”

What it is and why it's important: it's the highest point of a story showing a resolution of problem, the breakthrough that the audience has been awaiting; it is the time a process was learned and used in a problematic situation that was overcome.
PLEASE NOTE: Never be the hero, source of wisdom, appearing superior or special
Include: how you came upon the knowledge or wisdom to reach the resolution and solve the problem via someone, a process, a revelation/a realization, an aha moment, a new way of thinking occurring in the mind of a character or yourself (and how you learned it) that is transferred to the audience’s minds. They should be thinking: “Aha, so if that negative experience happened to him/her, the team, or company, and the problem was successfully resolved, then maybe when faced with a similar struggle or obstacle, I  or we can try to implement that process also., and reap the rewards!”

What it is and why it's important: it's the significant shift  in the character or situation resulting in life-changing benefits that the audience must hear
Ensure you include these positive resultant effects!!! This important section of a story is often left out by speakers. They often stop at the Solution stage and then conclude with their carryout message.

PLEASE NOTE: If the listeners hear no benefits, why should they bother adopting your process, formula, steps, at all?
Try to recall, reflect upon and record significant workplace lessons/ processes/steps you've learned a solution to overcome struggling situations resulting in success and share them with others.
Remember: Regardless of how important or valuable your content is, if you don't present it in a way that sparks and maintains your audience's attention, you will lose them. With the privilege of speaking comes a responsibility to present your content that is focused on and structured around the bottom line while at the same time, emotionally and intellectually stimulating, promising rewards or results for them at the micro level and also at the company's macro level...a WIN/WIN for all!!
I invite you to join me again next month when we continue discussing Success in  VIRTUAL Business Presentations!
Until then, wishing you powerful presentations! 
Individual Speech Coaching or Group Instruction
  • if you're a toastmaster wanting a competitive edge over average speakers
  • if you wish your group to be more effective presenters to successfully sell their services, products or ideas and increase profit margin
  • if you're in business and need to confidently address a group with a powerful, professional presentation but don't know how to create and deliver it
call 416 489 6603 (Toronto) Leave a message with phone number; I'll respond within 48 hours
We work together via SKYPE, ZOOM, phone and emails 

Let's first discuss your needs or those of your group
 (no fee for consultation) 
Kathryn MacKenzie, BA  M.Ed. DTM
Presentation Skills Instructor/Author
  Keynote Speaker/Coach

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