Armstrong Capital Newsletter

November 2010

Jeffrey R. Armstrong

President of Armstrong Capital

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Hello! I hope you had a wonderful Halloween weekend and got more treats than tricks. If not, this month I have a treat for you - a marketing tip treat.  You may have heard it before but I will say it again.  In marketing you must Keep It Simple.

For all of those in the cash flow and note business who love to use a lot of words - the bigger, the better - long sentences and "leagalese" when trying to communicate with note holders and potential clients, I have a little advice.

Knock it off!

Brochures, signs, postcards, letters, flyers and other marketing tools are more effective if they are simple.  Attempting to impress note holders and potential clients with complicated language often has the opposite effect.  Here are a few tips for your marketing success:

- Don't use three, five or ten words when one will do.  For example "when" is better than "in the event of" and "now" beats "at this moment in time."

- Keep your paragraphs short, about five to six sentences and limit the length of your sentences.

- Every time you write a promotional piece, make believe you have to pay by the word, just like in classified ads.  When it comes to writing right, keep it short and to the point.

- And what about those words that look like they came from a Mensa dictionary?  Fuhgeddabout it!   

For more on marketing I will be doing a workshop at the NoteWorthy convention this coming Thursday through Sunday in New Orleans.

That's it for this month, have a wonderful November! Keep on marketing, it's going to work! TWITA!

Jeff Armstrong

PS - NoteWorthy Convention This Week!

I will be attending and speaking at this event! TWITA! For last minute registration details check it out here:

Register here:  http://www.eventbrite.com/event/472454123/Noteworthy2010/6949853801

Question:  “What will I get by attending?”

Answer: That’s a little hard to answer because different people want different things out of it, but here are some thoughts. First, if you show up ready to network, I’m confident that you could meet 5-10 people who can help you grow your business in the next 6 months.

Second, if you show up ready to learn, I’m sure that you will learn new strategies for doing more deals and making more money, any one of which could more than pay for the trip. Personally, I’m excited by the new track on Non-Performing & Defaulted Note Investing

Question:  “Can I write off the trip as a business expense?”

Answer:  Education is a legitimate business expense, although you should always check with your tax advisor. However, your question makes me wonder if YOU really understand how attending this event can help you grow your Notes business by developing new business contacts, learning new strategies, finding new deal sources, and meeting new service providers. Did the fact that it’s being held in New Orleans suggest that it would just be a big party?

Question:  What software is included in the Bonus?

Answer:  Check for yourself. It's good stuff:

Working with Realtors (http://www.notetools.com/worwitreal.html)
Note Quoter Pro (http://www.notetools.com/notequoterpro.html)
Note Re-caster (http://www.notetools.com/noterecaster.html)

You will receive the software at conference check-in.

Register here:  http://www.eventbrite.com/event/472454123/Noteworthy2010/6949853801

If you have more questions, feel free to send me an email. I hope to see you in New Orleans!
 

So, you think you want to be in the note business? Then you need to learn the reality of the business step by step in the Secrets of Paper 101 - Audio Disc Set - A complete recording of the live SOP 101 beginner's workshop with workbook plus + click here for more info 

Only $99 if you order it through this email (regularly $149)! 

Jeff Armstrong is President of Armstrong Capital and was the Editor of the NoteWorthy Newsletter from 2006-2008. A current practitioner in the seller financed note business since 1991 he is a member of the Million-Dollar Club, a Master Broker/Buyer, visiting instructor for the American Cash Flow Institute, Instructor for Nouveau Riche and the author of several best selling industry books.  Visit www.secretsofpaper.com to learn about upcoming workshops and events and  go to www.armstrongcapital.com and click on "Note Brokers" for answers, articles and information about his Master Buyer services and how Armstrong Capital can help you succeed. He can be reached by calling 800-845-3055, faxing 818-865-2323, e-mail jeff@armstrongcapital.com.

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